Director Marketplace, Advertising

Staples Retail • Framingham, MA

5d

About The Position

The Director Marketplace, Advertising leads the development and execution of data-driven marketing strategies that accelerate customer acquisition, retention, and lifetime value across Amazon, Walmart, BestBuy, and additional emerging marketplaces. This role blends advanced analytics, customer segmentation, performance marketing expertise, and operational excellence to maximize growth and improve profitability across all marketplace channels.
The Director is accountable for the leadership of a marketing unit, playing a key role in shaping marketplace strategy, optimizing advertising investments, and building scalable marketing frameworks that unlock enterprise value. This leader partners closely with Marketplace Operations, Merchandising, Content, Analytics, and senior executives to ensure marketing readiness, competitive performance, and sustained channel expansion.

Requirements

• Bachelor’s Degree in Marketing, Business, Analytics, Economics or related field OR equivalent work experience.
• 10+ years of hands-on experience managing marketplace advertising and data-driven marketing campaigns.
• Expertise in Amazon Seller Central and other marketplace platforms.
• Strong analytical skills with advanced proficiency in Excel/Sheets for segmentation, market basket analysis, and reporting.
• Proven ability to improve campaign performance and customer metrics (ROAS, LTV, CAC).
• Excellent communication skills for sharing insights and influencing stakeholders.
• Proven ability to lead teams and develop talent.

Nice To Haves

• Master’s degree (MBA or relevant advanced degree).
• 5+ years of team leadership experience managing managers or cross-functional teams.
• Experience with AI/ML tools for campaign measurement and personalization.
• Familiarity with Sponsored Brand Video, audience targeting, and dayparting strategies.
• Exposure to advanced incrementality measurement techniques.
• Prior experience in a multi-marketplace retail or omni-channel environment.
• Experience launching marketing programs across new marketplace platforms.

Responsibilities

• Customer Segmentation & Personalization
• Leverage customer demographics, firmographics, and behavioral data to create personalized marketing campaigns that meet customers where they are in their journey.
• Market Basket Analysis & Cross-Selling
• Implement strategies to increase Average Order Value and brand awareness through product bundling and cross-selling frequently purchased items.
• Lifecycle Marketing & Retention
• Grow customer LTV and loyalty by driving repurchase and retention rates through lifecycle-based marketing initiatives, including abandoned cart retargeting and promotional campaigns.
• Acquisition Efficiency
• Reduce Customer Acquisition Cost (CAC) by identifying and targeting high-intent customers using advanced segmentation and predictive modeling.
• Incrementality Measurement & Uplift Reporting
• Apply AI/ML-driven techniques to measure true campaign impact and incrementality, delivering actionable insights through uplift reporting.
• Marketplace Advertising Execution
• Own end-to-end setup, management, and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across marketplace platforms.
• Performance Optimization
• Monitor and adjust bids, budgets, and targeting strategies daily to achieve ROAS, COAS, and new-to-brand goals.
• Event-Based Campaigns
• Plan and execute campaigns for major events (e.g., Prime Day, Black Friday/Cyber Monday), including pre-event strategy and post-event analysis.
• Cross-Functional Collaboration
• Partner with content, merchandising, and analytics teams to ensure retail readiness and alignment with business priorities.
• Collaborate with Product and Data teams to refine data pipelines, targeting systems, and automation tools that enhance marketing scalability.
• Performance Measurement
• Build and maintain dashboards that track marketing KPIs across marketplaces (ROAS, NTB%, CAC, AOV, retention, etc.).
• Implement continuous test-and-learn optimization frameworks and partner with analytics to validate performance drivers, incrementality, and causal impact.
• Operational Leadership & Resource Management
• Allocate resources, prioritize team initiatives, and ensure effective execution against annual marketplace growth targets.
• Direct external agency and vendor relationships to support advertising scale, measurement accuracy, and creative excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director