Director, Marketing

Seattle's Union Gospel Mission • Renton, WA

107d • $103,805 - $155,705

About The Position

As the Director of Marketing, you will be responsible for leading high-performing fundraising teams and driving revenue growth through direct response and digital channels. This role is responsible for overseeing all marketing efforts that support donor acquisition, retention, and recurring giving—with a strong emphasis on monthly giving programs and gifts under $1,000. This role is a hands-on position in a fast-paced, mission-driven environment and translates marketing tactics into measurable fundraising results. This position is central to scaling our donor base and maximizing lifetime value.

Requirements

• Acknowledge and sign the Mission's Statement of Faith.
• BS/BA in Marketing or related field.
• A graduate degree in a related field is strongly preferred.
• Minimum 10+ years' mass fundraising marketing experience, with a proven track record of scaling donor programs and growing an active donor file beyond 25,000 annual donors.
• Demonstrated success in managing and mentoring creative and marketing teams of 4 or more, fostering a culture of innovation, accountability, and performance.
• Experience leading integrated marketing efforts that have generated annual fundraising revenue exceeding $5 million.
• Deep understanding of direct response, digital marketing, advertising, photography, video production, and design—leveraging each to drive donor engagement and conversion.
• Proficient with Microsoft Office Suite - Advanced skills in Microsoft Excel.

Responsibilities

• Growing the donor base, especially for gifts under $1,000 and monthly giving.
• Develop and execute multi-channel donor acquisition strategies (email, paid social, search, direct mail).
• Optimize lead generation funnels and conversion paths for new donors.
• Collaborate with data and analytics teams to identify high-potential audiences and segments.
• Test and scale acquisition offers, messaging, and creative across platforms.
• Manage vendor relationships for acquisition campaigns (agencies, media buyers, etc.).
• Monitor cost to acquire a new donor, new donor welcome series, and ROI across acquisition channels.
• Lead strategy and execution of direct response campaigns across email, mail, SMS, and paid media.
• Develop compelling fundraising appeals aligned with mission and donor motivations.
• Oversee campaign calendar, segmentation strategy, and performance tracking.
• Implement A/B testing frameworks to optimize messaging, timing, and creative.
• Collaborate with creative and content teams to ensure brand consistency and emotional resonance.
• Analyze campaign results to inform future strategy and improve donor retention.
• Own the digital fundraising roadmap, including email, website, social media, and peer-to-peer.
• Optimize donation flows and landing pages for conversion and user experience.
• Reduce cart abandonment through retargeting, UX improvements, and behavioral triggers.
• Drive monthly giving program growth through digital channels.
• Implement automation and personalization strategies to deepen engagement.
• Monitor and improve KPIs such as conversion rate, average gift size, and donor lifetime value.
• Stay current on digital trends and tools to innovate fundraising efforts.
• Lead and mentor a high-performing marketing and fundraising team.
• Partner with internal teams to align marketing with organizational goals.
• Contribute to brand strategy and storytelling to increase reach and resonance.
• Manage and fulfill internal creative requests.
• Lead public relations efforts as needed.
• Participate in organizational meeting, training, and initiatives as required.
• Perform other duties assigned to support the Mission's success.

Benefits

• Medical / Dental / Vision
• Long Term Disability - 100% company paid
• Basic Life Plan - 100% company paid
• Voluntary Products
• EAP and 24/7 Virtual Mental Health - 100% company paid
• 4 weeks of paid vacation (prorated based on hire date)
• 11 paid holidays + 1 Floating Holiday
• Personal Day and Birthday holiday
• Retirement benefits w/ company match
• Continuing Education Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Social Assistance
• Education Level: Bachelor's degree