Director, Marketing - OMNIA Dayclub Las Vegas

Tao Group Hospitality-posted 4 days ago
Full-time • Director
Onsite • Las Vegas, NV
1,001-5,000 employees
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Tao Group Hospitality offers competitive benefits for all full-time team members such as: Medical, Dental, and Vision Coverage 401(k) Retirement Program with Employer Match Life and Disability Insurance Plans Ancillary Insurance Plans Employee Assistance Program Fertility & Family Forming Support and Resources Pet Insurance TAO Marketplace Employee Discounts Time off and much more! The Director of Nightlife Marketing is responsible for overseeing the development and implementation of local marketing strategies, planning campaigns, and initiatives for assigned nightlife/daylife venues in Las Vegas. The position involves developing, executing, and analyzing venue-based marketing and event strategies that align with the organization’s objectives and financial goals. The Director of Nightlife Marketing will also manage marketing partnerships, promotional activities, advertising, social media, and public relations coordination. Additionally, this role involves the execution of on-site events and programs along with identifying creative opportunities to increase customer spending and attract new sources of business for each brand.

  • Serve as a liaison between management teams, nightlife/daylife teams, and the corporate office.
  • Collaborate with nightlife/daylife management teams to identify areas of need and opportunity and ensure fulfillment and execution of all marketing initiatives.
  • Develop and communicate marketing strategy and objectives to the VP of Marketing, nightlife/daylife management, and team members.
  • Partner with operations to plan and execute sales-building activities that will increase customer count, check average, and outside sales.
  • Effectively deploy web, social media, email, collateral, merchandise, and other communications with corporate support.
  • Establish and build relationships within the community and with the nightlife/daylife’s high-end, luxury-based target market.
  • Identify and capitalize on strategic partners that complement the nightlife/daylife brands.
  • Plan and execute marketing events in coordination with the nightlife/daylife venues.
  • Collect and analyze data to improve marketing programs.
  • Assist and/ or complete additional tasks as assigned.
  • Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field
  • Minimum of five to seven (5-7) years of nightlife/daylife/ hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success
  • Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
  • Proficient with budget creation and implementation
  • Must have strong problem-solving skills
  • Ability to work under pressure and meet deadlines
  • Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
  • Excellent written and verbal communication skills required
  • Must have good positive energy throughout the day
  • Must be able to read the computer monitors and print legibly
  • Must be able to sit and/or stand for extended periods of time
  • Must be able to move quickly through work and set the pace in the office
  • Must be able to push and lift up to 25 lbs.
  • Maintain a professional, neat, and well-groomed appearance adhering to Company standards
  • Ability to maintain a high level of confidentiality
  • Ability to handle a fast-paced, busy, and somewhat stressful environment
  • Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Program with Employer Match
  • Life and Disability Insurance Plans
  • Ancillary Insurance Plans
  • Employee Assistance Program
  • Fertility & Family Forming Support and Resources
  • Pet Insurance
  • TAO Marketplace Employee Discounts
  • Time off
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