Director, Marketing

Meow Wolf•Los Angeles, CA

8d•$123,757 - $142,320•Onsite

About The Position

We are seeking a Director of Marketing to lead marketing strategies and tactics for Meow Wolf’s Los Angeles exhibition, including external partnerships. Part marketer, part strategist, and part Meow Wolf superfan, this experienced individual has deep marketing, tourism and media knowledge in Los Angeles combined with an acute business mentality, a passion for optimization, and a drive for crazy-fast growth. This includes acquiring and retaining Meow Wolf exhibition visitors & fans through brand awareness and interest-building campaigns, paid media strategy and execution, content strategy, community outreach campaigns, partnership marketing, as well as promotion for community events, programming and concerts that are held at Meow Wolf. This experienced individual will manage and lead community outreach targeting the tourist audience segment, as well as residents to grow our awareness and visitor base, ultimately sparking imagination in millions of lives.

Requirements

BS/BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising, or equivalent experience.
10+ years professional experience in marketing
Current or recent business and market experience in Los Angeles required.
Strong written and verbal communication skills.
Detail-oriented, data-driven, with a high degree of financial literacy.
Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership.
Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality.
Ability to honor the brand as it is while elevating it to a new level of recognition in the world.

Nice To Haves

Established relationships with key, local hospitality entities is ideal.

Responsibilities

Evangelize and establish Meow Wolf Los Angeles as a must-see attraction through strategic marketing initiatives
Manage and lead conversion-based tactics to drive ticket sales for visitors in Los Angeles (locals and tourists) as well as those planning to travel to the area.
Create and oversee campaigns spanning the entire acquisition and retention funnel of exhibition ticket sales, as well as for community events, programs and concerts.
Work closely with Senior Leadership in Marketing, Communications, and Exhibition Operations to meet all marketing priorities.
Acquire new business opportunities by generating targeted group sales leads through hotel and tour packages, and working closely with industry partners to host tours and familiarization trips.
Join tour and travel associations to begin collecting leads and maintain access to current tourism research, and create partnership opportunities within the tourism industry and local hotel concierges.
Leverage partnerships, both strategic and through off-site activations, with local organizations and entities to capitalize on influx of visitors to the Los Angeles metro area, to increase awareness, pique interest and ultimately convert to general admission ticket sales revenue.
Drive interest in private events and group sales through collaboration with internal digital marketing team, as well as through partnerships with local tourism entities
Project manage local, internal exhibition photography and videography requests.
Acquire new customers by: Attracting and generating awareness by engaging in Los Angeles activities both on- and off-site, including in tourists and local audience segments Engaging online (organic social, paid media) and offline (OOH / print / audio) channels Developing and executing a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team
Manage the day to day and project management duties of organic local social media channels
Curating and executing monthly email marketing campaigns aimed at increasing visitation
Promoting Meow Wolf Los Angeles through user generated content, on both owned and third-party channels
Developing, reviewing, updating and implementing strategic planning of the business including sales, financial performance; Delivering regular reports of campaign results, including evaluation of KPIs/ROI
Developing and maintaining relationships with key members of the Los Angeles tourism, hospitality industry, and consumer relations.
Direct and coordinate local marketing activities to meet business and profitability growth objectives of the attraction
Ensure compliance with local, state and federal regulations
Ensure adherence to Meow Wolf’s parent brand and identity in campaigns and in all communication channels, in concert with a location, property or sub-brand.
Proactively keep abreast of current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment).
Strategize and innovate marketing initiative around key data metrics including survey results and Net Promoter Score, length of stay, programming and repeat visitation.
Other duties as assigned