Director, Marketing- US Oncology

Celgene

228d • $200,000 - $244,000 • Hybrid

About The Position

Join us as we expand our cutting-edge Oncology marketing organization. This individual will drive launch preparations in the US, a top priority asset for BMS, including the development of strategy & messaging, cross-functional plans, segmentation & targeting as well as insight generation. The individual will work closely with, mentor and develop other junior members of the team.

Requirements

• BA degree or equivalent is required.
• Minimum 8 years of relevant marketing brand management experience or equivalent.
• Experience launching products in the US or internationally strongly preferred, particularly in Oncology.
• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).
• Experience leading multi-functional teams to accomplish specific objectives and goals.
• Experience in managing external resources and partners, including Advertising agencies.
• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development.
• Strong verbal and written communication skills.
• Strong organization and prioritization skills.
• US Market Experience preferred.

Responsibilities

• Lead strategy development for brand launch.
• Lead channel strategy and plan development considering business objectives, patient journey, patient/HCP dynamics, clinical trial data, and market dynamics.
• Lead development of core messaging for HCP segments.
• Lead development of media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub.
• Lead budget prioritization across commercial functions.
• Develop and implement local business plans in collaboration with regional business directors (RBDs).
• Plan regional and local congress/scientific meetings and thought leader engagement nationally and regionally.
• Ensure successful and timely execution of plans and tactics.
• Develop robust measurement, evaluation, and optimization plans and tactics.
• Manage budget effectively.
• Lead matrix team and cross-functional collaboration.
• Partner with medical and MAx to pull through strategy across all channels.
• Partner with OCS and WCE team to develop stakeholder engagement plans (branded & unbranded).
• Ensure strong alignment of CART marketing strategy and plans to bolster BMS' MM Franchise.
• Lead planning with Market Research and Business Analytics teams for timely analysis and competitive assessments.
• Develop and grow junior members of the Marketing Team.
• Participate in overall Oncology Marketing talent management discussions and initiatives.
• Drive overall culture in US Oncology Marketing.
• Conduct business in compliance with BMS's values, policies, SOPs, and applicable laws.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Work-life programs including paid national holidays and optional holidays, Global Shutdown Days, up to 120 hours of paid vacation, up to two paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Tuition reimbursement and a recognition program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree