Director, Marketing Strategy - Multiple Sclerosis

Novartis • East Hanover, NJ

10d • Hybrid

About The Position

Join Novartis as the Director, Marketing Strategy - Multiple Sclerosis and have the opportunity to be responsible for conducting strategic planning, driving implementation, and executing integrated marketing strategies (Patient and HCP), marketing mix, and operational plans in service of an upcoming anticipated launch. As a master of several marketing domains, this individual will closely partner with cross-functional and extended team members to translate product strategy into HCP and patient concepts, deliver on key business objectives/priorities and establish brand positioning. The Director, Marketing Strategy will be responsible for identifying, testing, and validating creative concepts, messaging architecture, and creating orchestrated and integrated campaigns grounded in deep human insights. This role will identify, share and embed best practices across the Integrated Marketing Organization to improve impact, relevance and creative effectiveness. This position will be located in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 25% travel as defined by the business (domestic and/or international).

Requirements

• Bachelor's/undergraduate degree required; MBA in Marketing or a related field preferred
• Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare or Consumer Packaged goods preferred
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
• Strong track record of developing talent and building high performing teams
• Understanding of complex brands within a specialty distribution.
• Ability to navigate regulatory, compliance, and legal environments to launch new programs.

Nice To Haves

• Experience in all aspects of marketing across the early product lifecycle (pre-launch and launch) preferred.
• Familiarity with agile approaches to marketing strategy and execution.

Responsibilities

• Lead the development and execution of a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Identify and recommend priority activities that drive customer (HCP and patient) behavior change and market performance
• Partner with the Executive Director to inform budget and resource requirements for achieving marketing strategies.
• Collaboratively develop lead assets for HCP and patient marketing by working with marketing and cross-functional teams.
• Support field strategy alignment and coordination with Customer Engagement.
• Develop and operationalize creative concepts including content strategy, core claims, and assets, and support their shepherding through MLR.
• Collaborate efficiently and effectively with agency partners, peers, and team members to facilitate achievement of objectives and foster experimentation.
• Drive a curious, inspired, and unbossed culture through collaboration and accountability, influencing and leading complex change.
• Establish benchmarks for success in partnership with IDS and recommend priority activities grounded in analytical results.

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director