Marketing Strategy, Digital Director

Thomson Reuters • Frisco, TX

57d • Hybrid

About The Position

Thomson Reuters’ Demand Gen Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, and across multiple channels. This role is responsible for setting the strategic approach, planning and performance prioritization for Thomson Reuters digital experiences, within the Legal, Corporates and TAAP segments, delivering on the unique customer needs of these significant markets to ultimately drive sales, revenue, and growth. We are seeking an experienced, digital-first, and data-driven leader for this Director, Marketing Strategy Digital role to drive modern digital experiences and e-commerce sales. This is an independent contributor, strategic and cross-functional leadership role who works closely with Marketing Strategy, Digital Marketing, Product Marketing, Segment and Sales teams, and Enterprise technology teams as well as across multiple marketing capabilities. This role requires strong digital marketing skills, e-commerce, and data acumen, innovation and planning abilities, cross-functional leadership skills, and a self-starter mindset. This role reports directly to the SVP of Demand Generation. In this opportunity as the Director - Marketing Strategy for Digital, you will: Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers. Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition. Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals, partnering closely with demand gen, digital and product marketing teams to build and align on upfront strategy, prioritization and roadmaps. Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX/UI teams and external agencies. Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity. Continually test and optimize digital journeys, using robust A/B testing methodologies and an agile approach. Deeply understand digital go-to-market strategies, digital channels, customer segmentation, competitive intelligence, e-comm commercial strategies, to effectively translate business goals into marketing campaigns and activations. Influence a cross-functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities. Fuel digital sales and ensure strong delivery on digital-first KPIs.

Requirements

• Must be based in and around Minneapolis, Dallas, Toronto CA, New York
• 10+ years of experience in digital marketing, growth marketing, e-commerce, or digital demand gen, with deep understanding of marketing frameworks and full channel mix activation
• BA/BS required; MBA preferred
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Strong e-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.

Responsibilities

• Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers.
• Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition.
• Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals, partnering closely with demand gen, digital and product marketing teams to build and align on upfront strategy, prioritization and roadmaps.
• Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX/UI teams and external agencies.
• Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity.
• Continually test and optimize digital journeys, using robust A/B testing methodologies and an agile approach.
• Deeply understand digital go-to-market strategies, digital channels, customer segmentation, competitive intelligence, e-comm commercial strategies, to effectively translate business goals into marketing campaigns and activations.
• Influence a cross-functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities.
• Fuel digital sales and ensure strong delivery on digital-first KPIs.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director