Director, Marketing Science
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About The Position
The Associate Director/Director of Marketing Science is responsible for developing and delivering advanced marketing & media analytic solutions that support segment-based media planning, experimental designs at the customer cohort and geographic levels, and unified measurement & attribution across all marketing & advertising investments. This role combines experience in applied marketing science and media strategy activation with deep expertise in best-of-breed advanced modeling capabilities to guide the implementation of ML/AI-derived solutions in the above areas. The role will integrate data, analytics, and technology to deliver innovative analytic capabilities for Marketing Science functions that enhance the Publicis CoreAI marketplace offering and clients' business outcomes.
