This position is responsible for conceptualizing, developing, and implementing internal and/or external marketing research initiatives to support measurement and reporting of the following: AUB/ competitor brand perception across the bank's entire footprint, AUB/competitor customer satisfaction at all points in the customer life cycle, development and evaluation of advertising and communications assets, teammate satisfaction at all points during the employment life cycle, product trends across the financial services industry and strategic conclusions and recommendations to support the ongoing development of new products and the enhancement of existing products and strategies, evaluation, assessment and recommendations as related to secondary information sources (e.g. Greenwich, JD Power), identification, procurement, and management of external vendors needed to accomplish the above, and special projects as needed to support key management, operational and marketing strategies.