Director, Marketing Performance Measurement
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About The Position
The Director, Performance Measurement will be tasked with creating and executing a performance measurement framework that is visualized and disseminated across the Marketing & Growth Organization to operationalize best practices and successes. This role will also be responsible for evaluating current reporting infrastructure and external measurement partners, determining report and partner effectiveness. This Director will establish a recurring reporting and presentation cadence within the Marketing & Growth Organization, communicating marketing performance and data-driven insights working in close coordination with campaign, product, and channel analytics teams. By standardizing performance measurement methods and centralizing reporting cross-functionally throughout the Organization, the Director, Performance Measurement will provide transparency and accountability into strategy and planning and infuse data-driven efficiency into all marketing initiatives.
