Director, Marketing Operations

WalkMe • Raleigh, NC

2d • Hybrid

About The Position

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

We’re looking for a strategic, systems‑minded Director, Marketing Operations to build and lead our AI‑first marketing technology ecosystem. In this role, you’ll be a key member of the Marketing Operations function, owning our MarTech strategy and integrations, data governance and CRM quality, and GTM enablement so that our marketing and sales teams can execute smarter, faster, and with greater predictability.

Requirements

• 8+ years of experience in B2B marketing operations, revenue operations, or MarTech leadership, ideally within a SaaS or tech environment.
• Proven ownership of a modern marketing tech stack, including marketing automation (e.g., Pardot, Marketo), Salesforce or a similar CRM, and ABM/intent or orchestration platforms (e.g., 6sense, Qualified, Outreach).
• Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX/intent, web, and data platforms, balancing technical depth with business impact.
• Strong background in CRM data governance and quality: designing schemas and taxonomies, managing enrichment and dedupe, and implementing data hygiene routines at scale.
• Track record of building and optimizing GTM processes (lead/MQA lifecycle, routing, scoring, SLAs) in close partnership with Sales/BDR and RevOps.
• Hands‑on experience with AI capabilities in GTM platforms and/or generative AI tools (e.g., ChatGPT, Gemini, platform‑native AI features) to streamline workflows, improve targeting, or support content and outreach.
• Excellent stakeholder management skills with the ability to translate complex technical concepts into clear, business‑oriented narratives for marketing, sales, and executive audiences.
• Willing to get deep into the tools and details today while building toward a scalable team and operating model tomorrow.
• A structured, experimentation‑oriented mindset, with enthusiasm for testing, learning, and iterating to improve GTM performance—even when you don’t directly own the reporting function.

Responsibilities

• MarTech Strategy & Integration
• Define the long‑term vision, architecture, and roadmap for our marketing technology ecosystem across CRM, MAP, ABX/intent (e.g., 6sense), web, events, and customer data platforms.
• Evaluate, select, and manage key marketing platforms and vendors; partner with IT, Security, Procurement, and RevOps on requirements, implementation, renewals, and SLAs.
• Lead integration strategy and execution to ensure data, workflows, and tracking are seamless across Salesforce and the broader GTM stack.
• Drive adoption and standardization of tools and processes across marketing and BDR teams, including documentation, governance, and enablement.
• Champion AI‑powered capabilities within the stack (e.g., predictive scoring, AI‑assisted routing, AI content/sequence suggestions, AI copilots) and prioritize use cases that unlock measurable efficiency and revenue impact.
• Data Governance & CRM Quality
• Co‑own the Salesforce data model with RevOps, including account, contact, opportunity, and campaign structures, as well as key field definitions and picklists.
• Establish and enforce data governance policies for marketing and GTM data, covering standards, taxonomies, identity & dedupe logic, enrichment, and usage guidelines.
• Design and oversee data hygiene and compliance routines (audits, sync checks, enrichment workflows) to keep our CRM and marketing databases accurate, deduplicated, and actionable.
• Partner with Legal, IT, and Security to ensure consent management, privacy, and retention practices for marketing data align with regulations and internal policies.
• Ensure our first‑party and third‑party data is “AI‑ready,” with the quality, labeling, and segmentation structures needed to power current and future AI models.
• GTM Enablement & Operations
• Design and continuously improve core GTM processes across the funnel, including lead and MQA definitions, routing, SLAs, and hand‑offs between Marketing, BDR, and Sales.
• Operationalize our ABX strategy in partnership with Demand Gen, Field Marketing, and BDR leadership, turning signals (e.g., 6sense intent, product usage, engagement scores) into orchestrated plays and sequences.
• Lead marketing technology and process enablement for GTM teams, including training, office hours, runbooks, and self‑service resources.
• Partner with our Marketing Performance, Marketing Services, RevOps, and Analytics teams to ensure campaigns, journeys, and experiments are instrumented correctly and aligned to shared definitions of pipeline and revenue.
• Introduce and enable AI assistants and copilots for GTM use cases (e.g., research, call prep, personalization, note‑taking), with clear guardrails and best practices.
• Leadership & Team Building
• Act as a player‑coach: be hands‑on with tools and processes while laying the foundations for a future Marketing Operations team.
• Provide thought leadership on the future of AI‑driven marketing operations, helping senior stakeholders make informed decisions about investments, trade‑offs, and sequencing.
• Build strong, trust‑based partnerships with Demand Gen, Product Marketing, Field Marketing, Sales/BDR leadership, RevOps, IT, and Data teams to ensure alignment and adoption.

Benefits

• Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
• Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
• WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
• WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
• WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
• Robust Retirement Contributions: Ask HR about the specific offerings for your region!
• SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees