Director, Marketing Operations

Payscale • Seattle, WA

219d • $142,600 - $213,800 • Remote

About The Position

We are looking for a process-driven, strategic-thinking Director of Marketing Operations to lead the infrastructure, tools, and systems that power our marketing engine. This role is responsible for building scalable marketing processes, optimizing lead lifecycle management, and ensuring cross-functional alignment between marketing, sales, and revenue operations. The ideal candidate will bring deep expertise in marketing technology, data management & transformation, campaign operations, and pipeline attribution, with a proven track record of enabling data-driven decisions and maximizing ROI on marketing efforts. They should have an informed business acumen focused on tying operational processes to business outcomes. In addition, the ideal candidate will also have a track record of streamlining day-to-day operations while building and optimizing processes and programs for the future.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
• 8+ years of experience in marketing operations, demand generation, or a related role.
• 3+ years in a leadership role.
• Deep understanding of marketing automation platforms (e.g., Marketo) and CRM systems (Salesforce required).
• Experience managing data-driven marketing strategies, funnel analytics, and multi-touch attribution.
• Strong project management skills with a track record of implementing scalable marketing processes.
• Familiarity with account-based marketing (ABM) strategies and tools is a plus.
• Excellent communication, leadership, and stakeholder management skills.

Responsibilities

• Own and optimize the marketing tech stack (e.g., Marketo, Salesforce, attribution tools, lead scoring systems).
• Evaluate and implement new tools that improve marketing effectiveness and alignment with sales.
• Ensure seamless integration between marketing automation and CRM systems.
• Build and manage end-to-end campaign operations processes including audience segmentation, lead flow, tracking, and reporting.
• Oversee lead scoring, routing, and nurturing workflows to ensure MQL quality and efficient handoff to sales.
• Collaborate with Demand Gen and Product Marketing teams to support campaign execution with the right tools, tracking, and attribution.
• Partner with the BI team to develop and maintain reports, scorecards and dashboards that provide visibility into funnel performance, pipeline contribution, and marketing ROI.
• Own campaign attribution models and performance analysis across channels and tactics.
• Monitor data quality and governance across marketing systems.
• Operationalize Intent data from various sources for use in Marketing campaigns, scoring, and SDR outreach.
• Align with Sales Operations and Revenue Operations on shared KPIs, database health, and lead SLAs.
• Facilitate regular reviews with sales and marketing leadership to assess funnel health and optimize processes.
• Support monthly and quarterly business reviews and board-level reporting with insights and performance metrics.
• Manage a team of practitioners, setting standards for operation, establishing best practices, and providing professional development opportunities.
• Monitor the Marketing Program and Tech spend budget, including staying on top of renewals.
• Maintain and optimize operating cadence for meetings and org health activities.

Benefits

• Paid Time Off, giving you flexibility to rest, relax and recharge away from work.
• 14 Paid Company Holidays, including 2 floating holidays (you choose!).
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale.
• 401(k) retirement program with a fully vested immediate company match.
• 16 weeks of paid parental leave for birthing or non-birthing parents.
• Unlimited infertility coverage benefits through our medical plans.
• Health Savings Account (HSA) options and company contribution each pay period.
• Flexible Spending Account (FSA) options for pre-tax employee allocations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries
• Education Level: Bachelor's degree