Director - Marketing Operations

Freshworks • San Mateo, CA

187d • $207,000 - $297,000

About The Position

We are looking for a strategic and dynamic Director of Marketing Strategy & Operations to join our team! This leadership role is key to aligning sales and marketing strategies with our go-to-market (GTM) technology initiatives, supporting New Business (SMB, Commercial, Enterprise) and Expansion Sales. The ideal candidate will optimize revenue-generating activities to drive growth and efficiency across the organization.

Requirements

• 12+ years of experience in marketing operations, sales operations, or a similar role in a high-growth, dynamic environment.
• Deep knowledge of sales and marketing strategies, operational management, and GTM technologies.
• Strong analytical skills and experience with CRM platforms, marketing automation, and related technologies.
• Proven leadership skills with the ability to drive strategic vision and operational excellence.
• Excellent communication and interpersonal skills.
• Bachelor’s degree in Business, Marketing, Finance, or a related field (MBA preferred).

Responsibilities

• Support the Head of Marketing and their leadership team with day-to-day operations, strategic planning, data and analytics, and budget management.
• Establish a business rhythm with cross-functional teams to review performance on a weekly, monthly, and quarterly basis.
• Develop and maintain scalable processes to ensure best practices in funnel management and data-driven decision-making.
• Identify key growth levers, size their potential impact, and present recommendations to leadership.
• Drive and own the prioritization process between Marketing and key stakeholders—Growth, Sales, RevOps, and Finance—to align on strategic goals and deliver on GTM OKRs.
• Analyze current business trends, uncover key drivers of change, and forecast performance.
• Monitor and analyze the entire marketing funnel’s performance, develop data-driven insights, and recommend improvements for optimal efficiency and effectiveness.
• Mentor the marketing operations team, fostering a culture of continuous improvement and accountability.

Benefits

• Dental, medical, vision, disability and life insurances.
• Equity + ESPP.
• Flexible PTO.
• Flexible spending.
• Commuter benefits.
• Wellness benefits.
• Adoption and parental leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees