Director, Marketing Operations (HubSpot)

Fluent, LLC • New York, NY

1d • $140,000 - $160,000

About The Position

Fluent is seeking a Director of Marketing Operations to own the systems, data, and processes that power our marketing engine.
You will partner closely with Growth Marketing, Sales Marketing, Events, and executive leadership to enable execution, improve visibility, and bring rigor to how marketing performance is planned, measured, and optimized.
This is a hands-on role for someone who thrives in marketing and sales systems, enjoys solving complex operational challenges, and can operate as both a strategic partner and an executional owner.

Requirements

• 8–12+ years of experience in Marketing Operations or Marketing Systems.
• Deep, hands-on expertise with HubSpot (required).
• Strong understanding of B2B funnels, lifecycle marketing, and attribution.
• Experience partnering with senior stakeholders and cross-functional teams.
• Highly analytical, process-oriented, and detail-driven.
• Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

Nice To Haves

• Prior people management experience preferred, but not required immediately.

Responsibilities

• Serve as the primary owner of HubSpot, including: CRM architecture and object model Lifecycle stages and definitions Automation, workflows, and routing Integrations, permissions, and governance
• Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change.
• Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene.
• Partner with external consultants or vendors for advanced implementations as needed.
• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement.
• Partner with stakeholders to ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent data platforms, and enrichment tools are integrated thoughtfully and used consistently.
• Evaluate how sales-adjacent platforms impact marketing attribution, funnel visibility, and reporting accuracy.
• Serve as a point of coordination between Marketing, Sales, and external vendors to reduce tool sprawl and improve system coherence.
• Design and maintain dashboards for: Campaign performance Funnel conversion Pipeline influence Channel efficiency
• Ensure data accuracy and consistency across systems and reports.
• Provide leadership with clear, actionable insights to inform decision-making.
• Partner with Finance and Sales on shared definitions, attribution models, and forecasting inputs.
• Build and maintain standardized processes for: Campaign setup and QA Naming conventions and taxonomy Attribution and measurement standards
• Partner with Growth Marketing and Events to ensure campaigns are launched cleanly and measured correctly.
• Reduce manual work and operational friction through automation and documentation.
• Serve as the connective tissue between strategy and execution.
• Enable marketing leaders by translating strategy into a scalable system design.
• Partner with Sales to ensure CRM and plug-ins support enablement and reporting needs.
• Collaborate with the Events and Brand teams to ensure that programs are properly tracked and attributed.
• Act as a trusted advisor on operational feasibility and tradeoffs.
• Bring a leadership mindset to the role — mentoring, coaching, and supporting teammates as appropriate.
• Over time, take on people management responsibilities as the organization evolves, based on business need and readiness.
• Help establish a culture of operational excellence, accountability, and continuous improvement.

Benefits

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees