Director, Marketing Operations (Denver - Hybrid)

Guild

106d • $150,000 - $175,000

About The Position

Guild is hiring a Director, Marketing Operations to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.

Requirements

• 7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team.
• Expert-level experience and fluency in the terminology of CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and more.
• Strong analytical skills with proven experience interpreting sophisticated data sets and translating insights into actionable reports.
• Proven track record of strong communication and documentation skills to streamline operations with quantifiable results.
• Deep understanding of lead management and customer lifecycle models.
• Strong project management skills with demonstrated experience running multiple programs, priorities, and deadlines, while developing and implementing process improvements and documentation.
• Creative problem solver with excitement to work on new and challenging projects.

Responsibilities

• Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
• Monitor service-level agreements (SLAs), conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
• Build and evolve multi-touch attribution models to measure impact across the GTM journey.
• Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
• Proactively address issues related to deliverability, automation reliability, and data quality.
• Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, personalization tools.
• Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.
• Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
• Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.
• Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
• Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.

Benefits

• Access to low-cost, high-quality health care options through Cigna and Kaiser.
• Access to a 401k to help save for the future.
• Vacation policy to rest and recharge.
• 8 days of fully-paid sick leave.
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents.
• 4-week ramp-up period for when employees return from a leave of 6 weeks or more.
• Employer-paid short-term and long-term disability.
• Employer-sponsored life insurance.
• Fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services.
• Education benefits and tuition assistance to help your future development and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees