Director, Marketing Operations and Strategy

Analytic Partners • Miami, FL

2d • Hybrid

About The Position

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner. What you’ll be doing: The Director of Marketing Operations leads the operational engine of the marketing organization. Reporting to the Vice President of Marketing, this strategic, execution-focused role is accountable for driving predictable pipeline growth, operational efficiency, and measurable ROI across all marketing investments. You will align strategy, technology, data, and process across marketing, sales, finance, and other cross-functional partners to enable scalable go-to-market execution. This role oversees strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management, and performance reporting—ensuring marketing operates with rigor, speed, and accountability. You will serve as the operational bridge between Marketing, Sales, RevOps, and Finance, translating insights into continuous optimization recommendations across all marketing programs. Project Management, Workflow & Process Establish and evolve scalable project management methodologies that drive operational rigor, speed, and accountability, ensuring marketing programs launch on time and on budget Ensure alignment and consistency across demand generation, brand, product marketing, and creative teams Oversee end-to-end campaign workflows, including prioritization, resourcing, and delivery Partner closely with SalesOps and RevOps on pipeline reporting, forecasting inputs, and process alignment CRM, Marketing and Campaign Operations Lead all aspects of CRM and marketing automation operations, including workflows, SLAs, reporting, and enablement of multi-channel programs across all lifecycle stages Own lead and account scoring strategies, segmentation, acquisition, and routing processes in partnership with Sales and SDR teams Optimize lead management processes and enforce funnel tracking and data standards across systems Establish data governance, compliance, and quality standards while delivering dashboards, reporting, and insights that inform decision-making and optimization Own and evolve the marketing technology ecosystem, including (but not limited to) MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools Partner with third-party agencies to manage and optimize the company website and organic growth programs, including SEO, GEO, and AEO strategies, ensuring performance is measurable and aligned to pipeline goals Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance, digital media, PR, events, industry trends, and other marketing initiatives Performance Reporting and Governance Deliver clear, actionable insights on marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance to ensure alignment of data-driven go-to-market strategy Assist in preparing executive-level presentations, including quarterly Board of Directors materials Drive process alignment across Sales and Marketing, including lead management, revenue performance reporting, and system integrity Own marketing’s accountability for corporate governance, including procurement, vendor onboarding, and financial controls Partner with Legal and Finance to ensure marketing operations adhere to all applicable policies, compliance standards, and workflows Budget Management Oversee the marketing budget in partnership with Marketing leadership and Finance, including annual planning, forecasting, and ongoing management across functions and regions Partner with Finance and Accounts Payable to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial standards Maintain real-time visibility into budget status through regular reviews, variance analysis, and reconciliation Own processes for expense tracking, accruals, reporting, and compliance, driving accountability across the marketing organization

Requirements

• 8+ years of experience in Marketing Operations within B2B enterprise or SaaS environments
• Expert-level understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Strong experience with workflow and project management systems (e.g., Asana, Monday.com)
• Proven ability to apply AI, automation, or advanced analytics within Marketing Operations or Revenue Operations
• Deep experience managing complex marketing technology ecosystems, including web analytics, lead routing, ABM, attribution, and personalization platforms
• Demonstrated success driving data-driven marketing strategy, planning, budget allocation, and cross-functional alignment
• Experience developing, executing, and measuring lead generation programs for B2B audiences
• Excellent written and verbal communication skills, with the ability to present insights to executive audiences

Responsibilities

• Establish and evolve scalable project management methodologies that drive operational rigor, speed, and accountability, ensuring marketing programs launch on time and on budget
• Ensure alignment and consistency across demand generation, brand, product marketing, and creative teams
• Oversee end-to-end campaign workflows, including prioritization, resourcing, and delivery
• Partner closely with SalesOps and RevOps on pipeline reporting, forecasting inputs, and process alignment
• Lead all aspects of CRM and marketing automation operations, including workflows, SLAs, reporting, and enablement of multi-channel programs across all lifecycle stages
• Own lead and account scoring strategies, segmentation, acquisition, and routing processes in partnership with Sales and SDR teams
• Optimize lead management processes and enforce funnel tracking and data standards across systems
• Establish data governance, compliance, and quality standards while delivering dashboards, reporting, and insights that inform decision-making and optimization
• Own and evolve the marketing technology ecosystem, including (but not limited to) MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools
• Partner with third-party agencies to manage and optimize the company website and organic growth programs, including SEO, GEO, and AEO strategies, ensuring performance is measurable and aligned to pipeline goals
• Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance, digital media, PR, events, industry trends, and other marketing initiatives
• Deliver clear, actionable insights on marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance to ensure alignment of data-driven go-to-market strategy
• Assist in preparing executive-level presentations, including quarterly Board of Directors materials
• Drive process alignment across Sales and Marketing, including lead management, revenue performance reporting, and system integrity
• Own marketing’s accountability for corporate governance, including procurement, vendor onboarding, and financial controls
• Partner with Legal and Finance to ensure marketing operations adhere to all applicable policies, compliance standards, and workflows
• Oversee the marketing budget in partnership with Marketing leadership and Finance, including annual planning, forecasting, and ongoing management across functions and regions
• Partner with Finance and Accounts Payable to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial standards
• Maintain real-time visibility into budget status through regular reviews, variance analysis, and reconciliation
• Own processes for expense tracking, accruals, reporting, and compliance, driving accountability across the marketing organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees