Director, Marketing Intelligence
Inova Health System•Prosperity, WV
235d•Remote
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About The Position
The Director, Marketing Intelligence will lead digital marketing analytics, and utilize campaign insights to drive performance, optimizations and downstream revenue. Director of Marketing Intelligence will harness data to drive decisioning in our marketing investments and customer journey experiences. You will also lead the governance of our data, measurement plans, reporting and drive support for marketing investments, ensuring it aligns with organizational objectives and is uniformly applied across all platforms.
