Director, Marketing Data and Operations

Natera • San Carlos, CA

288d • $180,000 - $220,000

About The Position

Are you ready to revolutionize healthcare marketing with innovative data strategies and operational excellence? As our Director, Marketing Data and Operations, you'll be at the forefront of developing data-driven approaches, leveraging cutting-edge analytics and marketing AI technologies to enhance our global impact. You will take our marketing operations engine to the next level of automation. This role is perfect for someone who thrives in a dynamic, fast-paced environment, can roll up their sleeves and dig into and understand data flows, and is passionate about transforming healthcare through strategic marketing innovation.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; or equivalent professional experience.
• 8+ years of experience in marketing data operations, analytics, or similar roles, with 3+ years in a leadership capacity.
• Expertise in analytics and dashboard development, and marketing technologies including Salesforce CRM, Eloqua, and Demandbase.

Nice To Haves

• MBA or equivalent graduate degree/certification in marketing or analytics.
• Experience in healthcare, biotechnology, or diagnostic industries.
• Proven track record managing complex marketing data operations within high-growth organizations.

Responsibilities

• Develop and execute comprehensive marketing data and operations strategies to empower data-informed decisions and improve operational efficiency.
• Oversee and maintain data reliability, compliance, and security across all marketing platforms and operations.
• Lead ongoing analytics initiatives, measuring and optimizing marketing campaign performance to maximize ROI.
• Oversee the integration and effectiveness of the marketing technology stack, ensuring seamless data flow across Salesforce CRM, Eloqua, Motiva, Demandbase and related platforms.
• Establish and communicate KPIs, dashboards, and reporting frameworks that provide actionable insights to marketing stakeholders and executive leadership.
• Partner closely with Marketing, Sales Operations, and IT teams to align processes and accelerate pipeline growth and performance outcomes.
• Cultivate a high-performing team environment, mentoring team members to foster professional growth and organizational success.

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families.
• Fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree