Director - Marketing Data and Digital Solutions

Stanford Health Care • Palo Alto, CA

111d • $79 - $104

About The Position

Directs and leads the strategic development and implementation of data-driven infrastructure needs for the marketing department. Responsible for leading our digital evolution by coordinating and leading strategic digital solution implementations and projects. This role will collaborate with colleagues across marketing, IT, and vendor partners to implement digital technology solutions such as migrations, personalization, marketing technology, and data systems. This role requires a leader with exceptional technical communication skills to collaborate with cross-functional teams, including data engineers, IT, and marketing SMEs, to define and prioritize product requirements and integration processes. The Director will oversee data management practices, database design, and the integration of diverse data sources to create a comprehensive marketing database that drives performance insights while upholding compliance with data privacy regulations. The ideal candidate will possess a deep understanding of marketing automation tools and a proven track record of leveraging data to enhance marketing effectiveness and user engagement.

Requirements

• Bachelor's degree in a work-related field/discipline from an accredited college or university.
• Eight (8) years of progressively responsible and directly related work experience.
• Deep knowledge of Marketing technology tools and AI.
• Experience in the assessment of user needs, competitive offerings and audience segmentation.
• Strong Program Management skills to ensure coordination among scrum master leads in content, web operations, design and tech teams.
• Knowledge of the agile product development process and specifically SCRUM methodology.
• Proven experience in leading the implementation of web and digital products, preferably in a healthcare or similar industry.
• Strong analytical and problem-solving abilities, with a focus on delivering high-quality results.

Nice To Haves

• Academic Medical Center (AMC) and/or health care experience preferred.
• Knowledge of healthcare industry regulations and compliance is desirable.

Responsibilities

• Lead and manage the implementation of marketing and digital product solutions, ensuring they are delivered on time, within budget, and meet the marketing department’s strategic objectives.
• Assess and understand marketing technology stack tools that drive efficiency through automation and better data analysis.
• Establish feature roadmaps and release plans and build compelling business cases.
• Develop presentations of the research, strategy and business cases to senior level leadership including SVP, VP and C-Suite.
• Manage in complex matrixed organization to ensure understanding of what we are solving for.
• Get alignment to build digital solutions from project brief to concepts to IT implementation.
• Stay up-to-date with industry trends and best practices in web and digital solutions implementation, and recommend innovative approaches to enhance project outcomes.
• Manage overall program budget and contracts to ensure efficient use of time and money.
• Collaborate with cross-functional teams, including developers, designers, project managers, and stakeholders, to define project requirements and establish project plans.
• Coordinate with internal and external stakeholders to gather feedback, address concerns, and ensure alignment throughout the technology implementation process.
• Identify key metrics and develop dashboards/reports on feature usage and performance.
• Provide recommendations for web evolution/optimization based on data analysis.
• Review and manage infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI.
• Analyze cost and ROI indicators to support optimization of programs.

Benefits

• Base Pay Scale: Generally starting at $79.21 - $104.97 per hour.
• Equal Opportunity Employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees