Director, Marketing, Core Infectious Diseases

Danaher • Sunnyvale, CA

51d

About The Position

As the Director, Marketing, Core Infectious Diseases (HAI, Sexual Health, Virology, Oncology), you will play a pivotal role in shaping the future of our market-leading infectious disease portfolio across the U.S. region – driving commercial growth and market leadership. Position Overview We are seeking a strategic and dynamic Marketing Director of US Core Infectious Diseases to lead our product marketing efforts in the U.S. This high-impact role is responsible for shaping and executing the marketing strategy that drives growth, innovation, and customer engagement across the region. As the marketing lead for the core infectious diseases portfolio, you will oversee the development and execution of comprehensive go-to-market plans, product launches, and demand generation campaigns. You’ll collaborate closely with cross-functional teams, including global product management, sales, and R&D, to ensure our solutions meet market needs and deliver exceptional value to customers. As a disease area expert, you will work cross-functionally to differentiate our portfolio, deliver compelling value stories, and engage key stakeholders—from lab directors to clinical decision-makers. This position is part of the Customer Activation and Americas Marketing organization and will lead a team focused on positioning, messaging, demand generation, campaign execution, and market development for Cepheid’s core infectious diseases products. This position reports to the Senior Director of US Marketing and is part of the Marketing department located in Sunnyvale, CA. In this role, you will have the opportunity to:

Requirements

• Bachelor’s degree with 14+ years (or Master’s with 12+ years) in relevant marketing roles.
• 4+ years of strong leadership and team management experience building and managing high-performing teams in matrixed environments.
• Proven experience in product or portfolio marketing for regulated healthcare products, preferably diagnostics, medical devices, or life sciences.
• Demonstrated success leading product launches and go-to-market strategies in cross-functional, fast-paced, matrixed environments.
• Deep understanding of go-to-market strategies, product positioning, and customer segmentation; ability to synthesize market trends and customer insights into actionable plans.
• Exceptional communication and stakeholder management skills with a track record of influencing across all levels and partnering with sales teams to deliver commercial results.

Nice To Haves

• Infectious disease diagnostics, testing, or molecular diagnostics
• U.S. healthcare market dynamics, including reimbursement and health economics
• Sales enablement platforms, CRM tools, and campaign analytics

Responsibilities

• Lead U.S. Core Infectious Diseases Marketing Strategy: Own the end-to-end marketing plan for the portfolio, aligning with business objectives, market opportunities, and competitive dynamics.
• Drive Launch Excellence and Market Insights: Lead regional product launches with precision and serve as the subject matter expert on the relevant disease areas, customer needs, and buying journey. Translate insights into actionable strategies to protect and grow market share.
• Develop Value Proposition and Demand Generation: Define product value stories and messaging tailored to target personas, and design integrated campaigns across digital and traditional channels to drive awareness, engagement, and demand.
• Enable Commercial Success and Customer Engagement : Partner with sales and cross-functional teams to deliver tools, training, and educational programs that empower the field and engage healthcare professionals, key opinion leaders, and the broader clinical community.
• Build Teams and Measure Impact: Manage and mentor a high-performing marketing team, foster accountability, and define KPIs to track marketing effectiveness and ROI for continuous improvement.

Benefits

• Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
• This job is also eligible for bonus/incentive pay.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees