Director, Marketing & Community Engagement

Rensselaer Polytechnic Institute • Troy, NY

78d • $62,355

About The Position

The Director of Marketing and Community Engagement manages the Institution's athletic marketing programs and collaborates with Institutional staff on annual signature events (i.e. Homecoming & Reunion, Family Weekend, etc.). The Director is responsible for both print and digital marketing campaigns that support revenue generation and publicity across all 23 RPI Athletics teams. Additionally, the Director manages the game-day event operations for all home football and hockey contests.

Requirements

• Bachelor's degree in a related field.
• Minimum of 3-5 years of progressively responsible experience in a related area.
• Excellent oral and written communication skills.
• Strong organizational skills.
• Excellent interpersonal skills.
• Strong analytical skills and ability to interpret data.
• Ability to work effectively under pressure and meet established goals and objectives.
• Ability to work with a diverse population.
• Strong computer skills and knowledge.
• Demonstrated ability to manage details.
• Skills to foster positive relationships, teamwork, and cooperation.
• Ability to work irregular hours including weekends and holidays.
• Knowledge and prior experience with media advertising including digital graphic design.

Responsibilities

• Develop overall Athletics marketing strategies, including individual varsity programs, strategic objectives, and goals with the Assistant Athletic Director, Communications to ensure Office of Community Engagement and Communications standards are maintained and enhance overall fan experience.
• Serve as the primary contact for annual Institute signature events. Collaborate with the Director of Athletics and Institute for Advancement on event needs.
• Serve as the primary contact for home football and hockey contests and as the onsite event coordinator managing in-game production and special events for both sports.
• Manage and evaluate the design, development, and branding of projects within athletic facilities.
• Collaborate with RPITV, ESPN+, and any other streaming or broadcast partner to ensure the quality of production meets the standards set forth by the conference and the league.
• Serve as the athletic department contact and enhance community relations to generate enthusiasm and publicity for RPI Athletics.
• Increase ticket revenue through marketing initiatives and collaborations with the Director of Ticket and Revenue Generation.
• Perform other duties as assigned.

Benefits

• Generous paid time off program
• Tuition remission
• Opportunities for career growth
• Comprehensive health and welfare program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree