Director, Marketing & Communications (On-Site - Central Coast)

Adventist Health • San Luis Obispo, CA

277d

About The Position

The Central Coast Service Area covers two hospitals in the beautiful Central California Coast. Nestled on the Central California Coast, Adventist Health Sierra Vista has been providing care to our community since 1959. Our 162-bed acute care facility includes a Level III Neonatal Intensive Care Unit and county designated trauma center. San Luis Obispo offers the excitement of a lively community while being a fifteen-minute drive from the serenity of Avila Beach, known for their natural hot springs, and Pismo Beach, known for their sand dunes and eucalyptus trees. Featuring a charming downtown, comfortable coastal weather, idyllic views, and an active lifestyle San Luis Obispo offers much to be had. Located in Templeton amongst the oak trees, Adventist Health Twin Cities has been serving northern San Luis Obispo County since 1977. Comprised of a 122-bed acute care facility, our team provides exceptional care in emergency medicine, orthopedics, obstetrics, digestive disorders, wound care, and various medical, surgical and outpatient services. Locals enjoy weekly farmers markets in downtown Templeton, farm-to-fork dining, beautiful landscapes for hiking and biking, and beach days just fifteen minutes away at Cambria and Morro Bay. Job Summary: Implements, monitors and evaluates effective marketing and communication strategies, including advertising, promotion and media relations to support overall organizational marketing and communication objectives. Plans, develops and implements the network's marketing and communication strategies, both external and internal, driving growth, engagement and relevancy in the network. Supports new and existing providers, medical offices and services through development, execution, monitoring and measurement of marketing and communication plans to grow volume and revenue. Understands key marketing and communication performance metrics and analytics to show campaign results and return on investment. Supervises and directs the activities of various levels of assigned personnel using both professional and supervisory discretion and independent judgment.

Requirements

• Bachelor's Degree or equivalent combination of education/related experience: Required
• Master's Degree: Preferred
• Seven years' marketing and communications experience: Preferred
• Five years' leadership experience: Preferred
• Five years' experience in a healthcare setting: Preferred

Responsibilities

• Implements, monitors and evaluates effective marketing and communication strategies.
• Plans, develops and implements the network's marketing and communication strategies.
• Supports new and existing providers, medical offices and services through development and execution of marketing plans.
• Understands key marketing and communication performance metrics and analytics.
• Supervises and directs the activities of various levels of assigned personnel.
• Partners with system marketing and communications.
• Collaborates with system resources to lead brand positioning and image enhancement efforts.
• Researches, executes, monitors and measures the effectiveness of marketing efforts.
• Coordinates relationships with the media and prepares official press releases.
• Leads external and internal crisis communication efforts.
• Creates an engaging workplace and encourages creative approaches to continuous improvement.

What This Job Offers

• Career Level: Director
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree