Director, Marketing & Communications (Central California Network)
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About The Position
Located in the metropolitan area of Sacramento, the Adventist Health corporate headquarters have been based in Roseville, California, for more than 40 years. In 2019, we unveiled our WELL-certified campus - a rejuvenating place for associates systemwide to collaborate, innovate and connect. Whether virtual or on campus, Adventist Health Roseville and shared service teams have access to enjoy a welcoming space designed to promote well-being and inspire your best work. The Director of Marketing & Communications for the Central California Network is responsible for implementing, monitoring, and evaluating effective marketing and communication strategies. This includes advertising, promotion, and media relations to support overall organizational marketing and communication objectives. The role involves planning, developing, and implementing the network's marketing and communication strategies, both external and internal, to drive growth, engagement, and relevancy in the network. The Director will support new and existing providers, medical offices, and services through the development, execution, monitoring, and measurement of marketing and communication plans aimed at growing volume and revenue. The Director will understand key marketing and communication performance metrics and analytics to demonstrate campaign results and return on investment. This position supervises and directs the activities of various levels of assigned personnel using both professional and supervisory discretion and independent judgment. The Director will partner with system marketing, story and communications, and provide management and leadership to the network's marketing and communications managers. They will collaborate with system resources, lead brand positioning and image enhancement efforts for the network and key services through coordinated marketing and communication plans, ensuring brand standards are followed to maintain brand integrity. Additionally, the Director will research, execute, monitor, and measure the effectiveness of various marketing and communication efforts, showing return on investment, and coordinate relationships with the media, preparing, reviewing, and distributing all official press releases. The role also involves crisis communication management and acting as the public information officer, ensuring that all employees are sufficiently trained to carry out their duties and creating an engaging workplace that encourages creative and innovative approaches to achieve continuous improvement.
