Director Marketing & Branding

URI Careers • New York, NY

14d • $94,000 - $100,000

About The Position

The Director of Marketing & Branding is a senior-level strategic leader responsible for overseeing URI’s brand integrity, digital ecosystem, and public-facing presence across platforms. Reporting to the Senior Director of Marketing & Communications, this role sets direction for how URI shows up visually, digitally, and experientially – ensuring consistency, clarity, and impact across all channels. This position owns website strategy and performance , brand governance, digital storytelling, and collateral development, using data, analytics, and audience insights to guide decision-making and continuous improvement. The Director serves as URI’s internal authority on brand standards, digital best practices, and user experience, ensuring that all marketing assets advance organizational goals related to fundraising, advocacy, public awareness, and institutional credibility.

Requirements

• 6 – 8+ years of progressive experience in marketing, branding, or digital communications, with demonstrated leadership at the manager or director level.
• Proven ability to set strategy, make data-informed decisions, and lead complex initiatives across multiple stakeholders.
• Experience operating as a brand authority within an organization, balancing creative excellence with organizational discipline.
• Demonstrated success managing and optimizing websites and content management systems (WordPress or similar) at a strategic level.
• Strong command of digital analytics, including Google Analytics, SEO tools, and performance dashboards.
• Ability to translate data and insights into actionable improvements in content, UX, conversion, and audience engagement.
• Strong creative judgment and visual literacy, with experience directing designers and approving high-impact brand assets.
• Ability to define and communicate clear creative direction aligned with strategy, audience, and mission.
• Advanced project management skills with the ability to manage overlapping initiatives, vendors, and timelines.
• Demonstrated ability to lead projects from strategy through execution with accountability and follow-through.
• Excellent written and verbal communication skills, with a strong sense of narrative, clarity, and audience.
• Proven ability to partner cross-functionally and influence without authority in a complex organization.
• Deep commitment to URI’s mission, survivor-centered values, and equity-driven storytelling.
• Experience in nonprofit, human services, advocacy, or social justice organizations strongly preferred.
• Proficiency in Adobe Creative Suite, Canva, WordPress, and email marketing platforms.
• Strong working knowledge of analytics platforms (Google Analytics, Meta Business Suite, SEO tools.
• Comfort with collaborative and project management tools such as Microsoft Office and Monday.

Nice To Haves

• Advanced degree or relevant professional certifications (digital marketing, analytics, UX, or brand strategy) preferred.
• Experience in nonprofit, human services, advocacy, or social justice organizations strongly preferred.

Responsibilities

• Website Management & Digital Presence: Own the strategic management and continuous optimization of URI’s website, ensuring it functions as a high-performing platform for storytelling, fundraising, advocacy, and public engagement. Serve as primary internal lead and decision-maker for website architecture, content strategy, user experience (UX), accessibility, and performance optimization. Lead and manage relationships with external web development partners, setting priorities, approving scope, and ensuring timely execution of enhancements, redesigns, and technical improvements. Establish and monitor key performance indicators (KPIs) for website and digital performance, including traffic, engagement, conversion, SEO, GEO, AEO, and accessibility metrics. Analyze user behavior and performance data using analytics tools to inform content decisions, landing page strategy, campaign optimization, and overall digital effectiveness. Ensure digital content aligns with brand standards, organizational priorities, and audience needs while advancing understanding of URI’s programs and impact.
• Brand Stewardship, Brand Identity & Governance: Serve as the organization’s senior brand steward, maintaining and evolving URI’s brand identity, visual standards, and tone of voice across all platforms. Lead brand governance by establishing clear guidelines, review processes, and approval standards to ensure consistency, quality, and mission alignment. Provide strategic guidance and consultation to internal teams on brand application, positioning, and audience alignment across campaigns, events, and initiatives. Review and approve all major branded assets, ensuring visual and narrative integrity and alignment with URI’s values and leadership position in the sector. Oversee branding across physical and digital environments, including print collateral, event materials, site-based communications, and digital display systems.
• Content Strategy & Collateral Development: Set strategic direction for the development of marketing and communications materials, including impact reports, program one-pagers, donor materials, event assets, and digital content. Partner with Program and Development teams to translate complex programmatic and impact data into clear, compelling, audience-centered narratives. Ensure website and digital content remains current, accurate, accessible, and aligned with program priorities and organizational voice. Oversee production workflows, timelines, and quality control for all designed materials, balancing speed, quality, and strategic intent.
• Cross-Functional Leadership & Organizational Support: Serve as a senior partner to internal stakeholders, translating organizational goals into cohesive brand, digital, and marketing strategies. Manage and prioritize Marketing & Communications requests with a strategic lens, ensuring alignment with organizational priorities and capacity. Collaborate closely with Development to support fundraising campaigns, donor engagement strategies, and digital conversion goals. Provide strategic and operational support for internal and external events, including branding, digital promotion, on-site visuals, and experiential elements.
• Vendor, Budget & Resource Management: Lead vendor and consultant relationships, including web developers, designers, photographers, and printers, with clear expectations, accountability, and performance standards. Oversee scopes of work, budgets, timelines, and deliverables, ensuring cost-effectiveness and high-quality outcomes. Evaluate vendor performance using qualitative and quantitative metrics to drive continuous improvement. Manage and forecast the marketing and branding budget for areas of responsibility, providing regular reporting and strategic recommendations to senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director