Director, Marketing and Operations

Nevada System of Higher Education • Reno, NV

2d

About The Position

The University of Nevada, Reno is seeking an experienced and collaborative Director of Marketing and Operations to join the central Office of Marketing and Communications (MarCom). This position reports to the University’s Executive Director of Marketing and Communications. The Director of Marketing and Operations is a strategic change agent who drives outcome-focused planning and processes for the University’s MarCom core functions of creative, communications, marketing operations, web, and digital strategy. This includes developing and refining processes that improve MarCom’s productivity and efficiency through goal setting, planning, and the integration of its work across the institution. The position also contributes to the development and implementation of departmental strategies, proposals, efficiencies, policies and practices. A forward-thinking, impactful leadership position, the Director of Marketing and Operations spearheads operational excellence with an emphasis on strategy and ROI, proactively advocating Marcom’s value across the University to key stakeholders, and threading MarCom strategy and execution in close alignment with senior leaders across campus, and as a liaison between the University MarCom office and faculty and staff from schools, colleges, and units. The Director collaborates with vendors, agencies, and media outlets to execute projects, campaigns, and media buys that support enrollment goals, and leads the evaluation, implementation, and management of emerging marketing technologies to enhance full‑funnel attribution, budget oversight, predictive planning, and day‑to‑day operational automation.

Requirements

• Bachelor’s Degree and six (6) years of related professional work experience, OR Master’s Degree and four (4) years of related professional work experience.
• Related Experience: Marketing/communication; agency account management experience, project and program management; experience implementing new and social media digital platforms; financial oversight and strategic planning or related.

Nice To Haves

• Demonstrated experience with translating complex data into clear, actionable marketing strategies for diverse stakeholders
• Demonstrated experience with understanding omnichannel marketing strategies and execution
• Demonstrated experience identifying key performance indicators (KPIs) and collaborating with a team to hit ambitious growth targets.
• Experience with managing an advertising/marketing agency
• Demonstrated experience working in project management systems

Responsibilities

• Drives outcome-focused planning and processes for the University’s MarCom core functions of creative, communications, marketing operations, web, and digital strategy.
• Develops and refines processes that improve MarCom’s productivity and efficiency through goal setting, planning, and the integration of its work across the institution.
• Contributes to the development and implementation of departmental strategies, proposals, efficiencies, policies and practices.
• Spearheads operational excellence with an emphasis on strategy and ROI.
• Proactively advocating Marcom’s value across the University to key stakeholders.
• Threading MarCom strategy and execution in close alignment with senior leaders across campus, and as a liaison between the University MarCom office and faculty and staff from schools, colleges, and units.
• Collaborates with vendors, agencies, and media outlets to execute projects, campaigns, and media buys that support enrollment goals.
• Leads the evaluation, implementation, and management of emerging marketing technologies to enhance full‑funnel attribution, budget oversight, predictive planning, and day‑to‑day operational automation.

Benefits

• Remarkable Retirement Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada.
• Health insurance options including dental and vision - Health Insurance
• Generous annual and sick leave and life insurance – Faculty Benefits
• E. L. Wiegand Fitness Center offers an annual or semester membership and family membership options. E.L. Wiegand Fitness Center
• Mountain EAP supports employees (and eligible dependents) through life's difficult moments. Mountain EAP is located in Reno and specializes in counseling and advising services for personal or interpersonal issues.
• Faculty Senate is the principal representative body for faculty. Its membership includes representatives from each academic and administrative major unit of the University. Faculty Senate
• No state income tax!
• Grants-in-aid for Faculty Employees The University is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee’s spouse or domestic partner. Faculty Grants-in-Aid
• Faculty Dual Career Assistance Program The University of Nevada, Reno recognizes the importance of addressing dual-career couples’ professional needs. We offer a dual career assistance program to newly hired faculty spouses/partners that provides resources and assists them to identify career opportunities in Northern Nevada. Dual Career Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees