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Develops, executes, and analyzes strategic marketing and communications for the assigned department(s) and/or college(s). Defines and executes overarching communications strategy for the assigned area. Plans, creates, and implements internal and external communication campaigns. Creates, edits, and disseminates written communications and marketing content. Responsible for designing and developing print and digital materials via email, social media, campus webpages, digital signs, video, flyers and/or posters. Engages in university-wide communications and social media groups to track evolving trends and adopt best practices. Collaborates with the university Office of Strategic Communications and Marketing to ensure that all college materials and messaging are on-brand and consistent with university brand guidelines.