Director, Marketing Activation

Mga Entertainment • Los Angeles, CA

405d • $160,000 - $200,000

About The Position

The Director of Activation for L.O.L. Surprise! at MGA Entertainment is responsible for leading consumer marketing initiatives aimed at enhancing brand awareness, engagement, and loyalty among a diverse global audience. This role involves setting the global marketing strategy and executing impactful marketing campaigns in the US to position L.O.L. Surprise! as a leading toy brand. The ideal candidate will thrive in a fast-paced environment, possess a strong background in consumer marketing, and excel in cross-functional collaboration.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Proven track record of executing large-scale marketing campaigns with measurable success.
• Strong experience with social media platforms, influencer marketing, and digital content.
• Ability to lead cross-functional teams and work collaboratively with internal and external stakeholders.
• Budget management experience and excellent analytical skills.
• A creative mindset with a strong sense of the L.O.L. Surprise! brand identity.

Nice To Haves

• Familiarity with global toy or entertainment markets.
• Proficiency with marketing tools and software, such as Google Analytics, Sprout Social, or similar.
• Knowledge of children's digital media regulations, including COPPA compliance.

Responsibilities

• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels.
• Develop a robust social media and content calendar that drives continuous engagement, especially on platforms like YouTube, Instagram, and TikTok.
• Collaborate with the Planning Team on product launches, consumer insights, and key messaging.
• Partner with the Digital Strategy and Media Teams to align on paid media strategies, including influencer partnerships and paid social campaigns.
• Support retail marketing initiatives and ensure brand consistency across in-store activations.
• Create bespoke marketing programs that drive retailer specific activations at top US accounts and share learnings with global counterparts.
• Engage with L.O.L. Surprise! fans across social platforms to maintain a loyal community.
• Identify opportunities for influencer partnerships and media outreach, driving earned media and positive brand sentiment.
• Set KPIs for all campaigns and conduct regular performance analysis to adjust strategies for future campaigns.

Benefits

• Competitive salary ranging from $160,000 to $200,000 per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree