Director, Market Research & Customer Insights

SHRMAlexandria, VA
229d$140,000 - $175,000Hybrid

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About The Position

We are seeking an experienced and innovative Director of Market Research & Customer Insights to lead our enterprise research and insights function, advancing a data-informed culture across our professional membership association. This leader will develop and execute research strategies that deliver powerful insights on our brand, products, and member experience—spanning individual members (B2C), institutional partners (B2B), and integrated ecosystems (B2B2C). This role is ideal for a data-driven strategist who is passionate about surfacing actionable insights and influencing decisions across audience types—from frontline professionals to CHROs to strategic enterprise clients.

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