Director, Market Research and Intelligence

Great Minds-posted 3 days ago

$173,000 - $189,000/Yr

Full-time • Director

Remote • Washington, DC

251-500 employees

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The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go-to-market decisions. This hands-on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision-ready guidance for Marketing and Sales. The director both leads an in-house team and vendor partners and is hands-on designing studies and delivering concise recommendations to lift pipeline quality, win rate, adoption, and retention—advancing student impact and sustainable growth.

Shapes and manages a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts
Designs and executes primary and secondary research and converts findings into concise briefs, dashboards, and leadership readouts; evangelizes relevant, actionable narratives that drive decisions and trade-offs.
Provides rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advises leaders on implications and recommended actions
Works closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation (R&V) to curate a single, trusted view of the market and customer
Uses a mixed-methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor-Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies.
Selects and manages partners, platforms, and panels; upholds privacy/consent and research ethics; standardize templates, QA, and knowledge management.
Coaches a small team and cross-functional contributors; elevates the organization’s research culture; builds repeatable playbooks that improve quality and speed.
Tracks how insights change outcomes (e.g., win-rate lift in target segments, stronger adoption/retention, campaign performance deltas).

7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda.
Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies).
Strong storytelling and data visualization; confident presenting to executives and aligning cross-functional teams.
Hands-on experience with research & BI tools (e.g., Qualtrics/SurveyMonkey/Alida, Excel/Sheets, Tableau/Power BI; SPSS/R/Python a plus).
Experience building/managing an insight panel/community and third-party research vendors.
Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs.
Excellent project management; able to prioritize and deliver multiple workstreams on time and on budget.

Track record turning insights into GTM action with Product Marketing, Sales, and Success.
Experience establishing brand health and message-effectiveness tracking programs.

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