Director, Market Development

Unum Group • Atlanta, GA

1d

About The Position

When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide: Award-winning culture Inclusion and diversity as a priority Performance Based Incentive Plans Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability Generous PTO (including paid time to volunteer!) Up to 9.5% 401(k) employer contribution Mental health support Career advancement opportunities Student loan repayment options Tuition reimbursement Flexible work environments All the benefits listed above are subject to the terms of their individual Plans . And that’s just the beginning… With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today! General Summary: This role is accountable for supporting our large employer (500 lives+), public sector, and broker market development efforts across the country, in partnership with field and home office resources. This individual will partner with the proper Colonial Life and distribution SMEs to deliver relevant content and drive overall program execution, reporting, and ongoing prospect broker and client engagement.

Requirements

• Bachelor’s degree required, Master’s Degree and / or CEBS professional designation preferred
• 8+ years general business/marketing experience or equivalent relevant experience
• Insurance or other financial services experience is a plus
• Strong ability to strategically and effectively structure and frame an issue
• Top notch problem solving and analytical skills - Analytical skill required to review and organize market data, and build into a market-level prospect targeting
• Ability to create, develop and champion a series of recommendations based on qualitative research and/or data-supported insights
• Ability to work effectively in a large cross-functional, home office environment and partner with a large national sales force
• Acumen to quickly become proficient on new topics, industries and technologies
• Strong written and verbal communication skills—adaptable to appropriate audience
• Comfort with ambiguity including the ability to process significant amounts of information and communicate succinct recommendations
• Strong people management skills for matrix relationships
• Proven leadership, negotiation and influencing skills
• Proven ability to execute and achieve strong results
• Demonstrated consultative ability, solution-oriented and able to effectively collaborate and influence cross-functionally, achieving results despite organizational barriers
• Strong project management abilities
• Ability for some travel (<25% of the time)

Nice To Haves

• Insurance or other financial services experience is a plus
• Master’s Degree and / or CEBS professional designation preferred

Responsibilities

• Execute relevant market development programs (communication/engagement campaigns, repository development, etc.) that can be delivered in various industry venues and through our key sales leadership, field, and broker / consultant and partners.
• Track and monitor pipeline development and new business sales growth attributable to the specified market activities and broker partners.
• Develop and maintain market development business plans in support of Premier Client, Broker, and National Broker Alliance business plans.
• Provide project management and support for all market development activities, in partnership with AVP, Regional Market Development and field partners.
• Support industry engagement activities to include management of event execution.
• Support pre-prospecting activities, utilizing data analytics and market research.
• Gather and organize regional and local market data on clients, prospects and brokers.
• Organize data for each campaign by utilizing the Salesforce (or other CRM systems) to insure appropriate tracking and monitoring of all market development activities.
• Responsible for entering and maintaining all pre-prospecting and campaign information in the CRM system.
• Evaluate the needed resources (internal and external) for pilot projects and assemble the appropriate resources from inside and outside the company to address the business needs of a program
• Evaluate and manage key external relationships specific to the Public Sector

Benefits

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO (including paid time to volunteer!)
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments

What This Job Offers

• Job Type: Full-time
• Career Level: Director