Director, Market Access Strategy, Access Optimization Lead

GSK, Plc.•Durham, NC

63d

About The Position

Reporting to the Senior Director Market Access Strategy, Access Optimization, the Director, Market Access Strategy, Access Optimization Lead is responsible for creating and owning the holistic Market Access (MA) strategies and tactics for all payers, institutional, pricing/contracting, patient services and trade/channel customer segments (e.g. Commercial, Medicaid, Medicare, hospital, IDN/health systems, wholesalers, specialty pharmacies/distributors, etc.). This Director is responsible for creating the market access strategy to support access, identifying customer & competitive insights, and evolving the value proposition and supporting deliverables accordingly to ensure optimal impact and utility. The Director will own the development of near-term, mid-term and long-term Market Access strategies in collaboration with GSK stakeholders including pricing/contracting, channel strategy, payer strategy, patient services, MA field-based teams, MA Marketing, MA strategic analytics, brand marketing teams, brand analytics, pipeline strategy, and customer-facing teams. The Director will be responsible for delivering the strategic tradeoffs of access investments across access functions in support of brand objectives. This role will be responsible for launching a new product in GSK's anti-infective portfolio and will require experience with both payers and health systems. This Director will sit on the Integrated Brand Commercialization Team (IBCT) for their asset(s) and directly influence the market access strategy and execution of the access/launch plan, playing a part in its' performance management. This role will provide you the opportunity to lead key activities to progress your career, and these responsibilities include some of the following:

Requirements

Bachelor's degree
3+ years' experience in market access or comparable pharma area with a focus on access strategy/marketing

Nice To Haves

Master's degree
Launched a product in Market Access
Experience setting access strategies for health systems
Demonstrated experience in US healthcare strategic and analytic mindset/ market dynamics / payer landscape / account management.
340B understanding/ experience
Experience navigating CMS policies
Demonstrated experience in developing Payer and segment specific marketing insights and incorporating the payer into the brand/strategic planning process.
Demonstrated experience in specialty, primary care, and / or vaccines
Previous branded product launch experience
Previous experience in the access and reimbursement of specialty products, including hub support, pharmacy benefit model, buy and bill model, specialty pharmacy, and working with account management, patient support / field reimbursement teams.
Experience managing tradeoffs between business initiatives within a finite budget and recommending courses of action to leadership.
Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance.
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands.
Basic understanding of corporate finance fundamentals (gross & net sales, P&L inputs, gross margin, COGs, working capital, etc.)
Experience developing and managing promotional budgets
Experience managing third-party vendors.
Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams.

Responsibilities

Create and own near/mid/long term access strategies for brand and therapeutic areas at channel level focused on optimizing access through strategic tradeoffs of resources and activities inclusive of forecast and Gross-to-Net tradeoffs across pricing, payer, provider, patient access, pharmacy and distribution needs
Evolve market access strategies over time through monitoring of access environment and competitive landscape and coordinate cross functionally to ensure alignment
Drive cross functional access strategy synergies with broader brand strategy at IBCT level inclusive of customer perspective and evolving access and environmental considerations
Deliver key access insights to brand leadership cultivated through close collaboration of field facing and in house market access colleagues and reciprocate brand insights to market access partners
Own market access component of brand level strategic plans and ops plan, ensuring alignment to brand objectives as well as near/mid/long term market access objectives
Lead Market Access focused collaborative efforts with brand, global, finance, and others in support of best-in-class launch strategy development for new to market brands and new indications
Partner closely with Value Evidence & Outcomes (AKA HEOR) and Access Optimization Marketing, Analytics & Strategy team to ensure value prop and customer materials are in alignment to brand and market access strategies and developed in a timely matter to support organizational needs and potential launches
Deliver critical brand and Access Optimization needs to business partners in a timely fashion to ensure value prop, customer material development, and field priorities are in line with brand objectives.
Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc.
Create and manage insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact and utilize resources efficiently.
Partner in the development of the end-to-end customer facing and multichannel marketing promotional interventions for payers, channel partners, customer-facing teams (includes account manager promotional materials, value propositions, e-tactics, leave-behinds, etc.) - from opportunity identification to training and implementation guides.
Collaborate in the development of access and customer materials for field use including those related to patient services (HUB), Payers, SGPOs, Population Based Decision Making, etc.
Partner with brand team and matrix stakeholders to identify brand-specific opportunities and ensure a clear understanding of the competitive access environment.
Support insights development including conducting primary market research to support the market access strategy and tactical planning.
Monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and competitive landscape.
Support the evolution of the payer value proposition across payer segments including short-term delivery of in-market payer promotional tactics and long-term influencing of evidence generation planning.
Monitor the external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate in response to competitive market events and changes
Partner with cross-functional Business Unit teams to understand key brand objectives and to ensure market access strategy is properly considered and implemented.