Director, Location-Based Experiences

Sega USA Ltd-posted 9 months ago

$180,000 - $225,000/Yr

Full-time • Senior

Hybrid • Burbank, CA

Machinery Manufacturing

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SEGA is looking for an experienced professional in the Location-Based Experience entertainment category, with a proven record of the strategic planning and execution of LBE programs for AAA brands. Reporting to the head of Transmedia West Licensing & Partnerships, the Director of Location-Based Experiences will help drive the strategic planning, development and implementation of SEGA's immersive entertainment experiences business, primarily but not limited to the Sonic the Hedgehog franchise. This position will play a key role in the development of the budding LBE business for SEGA, by shaping fan experiences with SEGA brands and creating revenue-driving opportunities. This role will interface closely with SEGA teams in North America, Latin America, Europe, and Japan. The position is partially remote, requiring three days in our Burbank, CA office.

Help identify and pursue opportunities for the Sonic brand in the LBE category, primarily focusing on license-out opportunities for the Sonic brand and other SEGA brands
Develop compelling pitch materials (presentations, concepts, etc.), demonstrating the strength of Sonic the Hedgehog brand and SEGA as a top-tier entertainment company
Help forecast revenue, attendance, and profitability, helping management make data-driven decisions to launch SEGA LBE programs
Research potential partners and lead comms to set up pitch meetings to key stakeholders
Work with SEGA product development as needed on the creative development of program elements
Work with both the head of Licensing and Head of SEGA brands to develop the vision, strategy, and roadmap for location-based entertainment projects
Identify market trends and innovative technologies to enhance SEGA LBE offerings
Build relationships with brands that are like-minded and target similar consumers
Work with outside consultants as needed on long-term strategic planning
Lead cross-functional team meetings in the planning, development, and execution of LBE projects to ensure all stakeholders are informed and supportive
Work with partners to establish timelines, budgets, and performance benchmarks to deliver projects on time and within scope
Manage vendor relationships, contracts, and external partnerships
Works closely across many functional areas within the SEGA Transmedia team including Brand Marketing, Animation, Lore, Games Production and many others

8+ years of experience in entertainment, hospitality, or theme park business, with 3+ years in a leadership role
Deep contact list within LBE across various players, agencies, associations (IAPPA, TEA, etc.)
Versed in feasibility studies and other important elements of LBE
Proven track record of working with owner-operators to develop LBE projects
Bachelor's degree in business, entertainment, hospitality, or related field
Knowledge of Sonic the Hedgehog and Gaming and Entertainment IP in general
Expertise in project management, budgeting, and team leadership
Creative vision with a deep understanding of guest engagement and entertainment trends
Technical knowledge of interactive technologies and immersive media is highly desirable
Ability to lead people, build trust and has good persuasive skills, ability to maintain confidentiality
Willing to conduct meetings with Europe and Japan at off hours

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