Director, Lifecycle Operations

CDS Global•New York, NY

13d•$130,000 - $150,000•Hybrid

About The Position

The Director of Lifecycle Operations is the operational engine behind our email and lifecycle marketing programs—ensuring every message we send is timely, targeted, and flawlessly executed. This role will shape how millions engage with our brands daily, driving long-term audience and revenue growth through cutting-edge marketing infrastructure.

Requirements

8+ years in lifecycle marketing, CRM, or marketing operations, including 3+ years managing teams
Proven experience scaling lifecycle programs across email, SMS, and other owned channels
Deep familiarity with ESPs (Sailthru a plus), automation workflows, and data-driven marketing
Expertise in designing processes, testing frameworks, and applying technology to drive operational efficiency
Strong analytical and project management skills, with a detail-oriented mindset
Passion for building systems that enhance both team performance and customer experience
Hybrid role based in NYC; in-office presence required 4 days per week

Responsibilities

Lead and mentor a team of specialists executing campaigns across email, SMS, and other owned channels
Define and implement scalable processes that drive efficiency, accuracy, and speed to market
Drive continuous improvement in workflows, templates, and governance models within our ESP (Sailthru)
Partner cross-functionally to design and deploy automated customer journeys for acquisition, onboarding, retention, and re-engagement
Leverage AI, machine learning, and automation to enhance segmentation, targeting, and personalization
Collaborate with Data, Product, and Engineering to support advanced data strategies and platform innovation
Evaluate and implement new martech tools to improve campaign orchestration and performance
Establish operational visibility through calendars, SLAs, and performance dashboards

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

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