Director Lifecycle Marketing

Ascend Learning • Chicago, IL

66d • Hybrid

About The Position

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. We are seeking an enterprising, energizing and data-driven Director of Lifecycle Marketing to deliver email and SMS marketing that strongly differentiates us, attracts customers, and compels them to stay with us for life. At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness and wellness professionals with the knowledge and tools to transform lives. We help personal trainers, coaches, their clients, and fitness and wellness enthusiasts live healthier and happier lives. Possessing exceptional leadership, analytic and strategic thinking skills, the Director of Lifecycle Marketing will build out and elevate our lifecycle marketing capability, ensuring it is powerfully segmented, strongly lands our points of competitive differentiation, and compels consumers to purchase and keep coming back.

Requirements

• Bachelor's degree required.
• 8+ years' experience in lifecycle marketing, driving growth for national consumer brands.
• Deep expertise in Hubspot and enterprise CRM.
• Proven experience in advanced analytics and reporting.
• Demonstrated expertise in user personalization and behavioral segmentation.
• Strong understanding of the entire marketing technology ecosystem.
• Familiarity with marketing automation best practices.
• An inspirational leader skilled in leading teams.
• Demonstrated ability to identify differentiating strategies.
• A beautiful writer, adept editor and persuasive speaker.
• Must be a curious thinker who loves problem solving.
• Deep knowledge of lifecycle marketing analytics and testing methodologies.
• Familiarity with email and SMS compliance regulations.
• Strong sense of ownership, urgency and drive.
• A positive, 'what's possible' thinker who thrives in a fast-paced environment.

Responsibilities

• Deliver an integrated lifecycle marketing strategic roadmap and plan that drives lifetime value.
• Lead all email and SMS marketing work, ensuring it is uniquely insightful, persuasive, motivating and clearly establishes how we are different and better than competition.
• Develop and implement a robust reporting and analytics framework to measure campaign performance.
• Lead the strategy for user personalization across all lifecycle marketing efforts.
• Leverage and integrate advanced marketing technologies to build a unified customer view.
• Act as the primary owner of our lifecycle marketing tech stack.
• Responsible for flows aimed at acquiring customers, converting them to members, and retaining them.
• Partner with product leadership to ensure our lifecycle marketing accelerates sales.
• Use data to drive all decisions and develop and regularly share the results of all programs.
• Leverage customer insights, behavioral data, and testing to segment and continuously improve our lifecycle marketing.
• Understand and refine key target segments and customize our customer flows.
• Partner with the brand and product marketing and creative teams to ensure strategies are executed effectively.
• Lead, mentor and develop a high-performing team.
• Partner with the broader marketing team to support marketing and promotional calendars.
• Monitor competitive lifecycle programs and stay current with consumer and industry trends.

Benefits

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities
• Community outreach groups
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees