We are seeking an experienced and visionary Director of Lifecycle Marketing to lead our customer-centric marketing efforts focused on retention and expansion for our global SMB/MM customers. As a key leader in the Lifecycle Marketing team, you will have the unique opportunity to help create and define a new function charged with unlocking significant growth opportunities across the business. In this role, you will be responsible for developing and executing strategies that drive customer engagement, retention, and expansion, ultimately contributing to our revenue retention and growth. In this role you will be a pioneer, spearheading the creation of a new GTM motion that spans a product-led and sales-led customer engagement strategy. As the Director, Lifecycle Marketing - Retention and Expansion, you will define who we target (user segments), which offers we serve (content, demos, price offers, sales-touch), when we serve (moments in the journey), and where we serve these offers (in-product and email). This is a highly visible and cross-functional role where you'll work with Regional Marketing, PLG, Growth Operations, Customer Success and the world-wide field organization to define test and scale monetization opportunities. You'll work closely with our Analytics team to build predictive data models and meaningful segments, and guide the entire post-purchase journey to retain and monetize our customer base. This position is a people manager role reporting to the VP, Lifecycle Marketing.