Ascend Learning-posted 4 months ago
Full-time • Senior
Remote • Gilbert, AZ
Management of Companies and Enterprises

We Impact Lives Through Purpose-Driven Work in A People First Culture. Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

  • Deliver an integrated lifecycle marketing strategic roadmap and plan that drives lifetime value, encompassing overall brand, personal training, performance, corrective exercise, membership, nutrition and wellness certifications, and new products.
  • Lead all email and SMS marketing work, ensuring it is uniquely insightful, persuasive, motivating and clearly establishes how we are different and better than competition.
  • Develop and implement a robust reporting and analytics framework to measure campaign performance, with a focus on building automated dashboards that provide real-time insights for key stakeholders.
  • Lead the strategy for user personalization across all lifecycle marketing efforts, using behavioral triggers, predictive models, and customer data to deliver highly relevant and timely communications.
  • Leverage and integrate advanced marketing technologies to build a unified customer view and power sophisticated segmentation and automation.
  • Act as the primary owner of our lifecycle marketing tech stack, identifying new tools and systems to enhance personalization, improve efficiency, and drive incremental revenue.
  • Responsible for flows aimed at acquiring customers, converting them to members, and retaining them (including at risk and win back).
  • Partner with product leadership to ensure our fitness and performance, nutrition and wellness and membership and professional enablement lifecycle marketing accelerates sales.
  • Use data to drive all decisions and develop and regularly share the results of all programs, including KPIs (open rate, CTR, conversion), tests, key learnings and indicated actions.
  • Leverage customer insights, behavioral data, and testing to segment and continuously improve our lifecycle marketing and optimize the customer journey.
  • Partner with the brand and product marketing and creative teams to ensure strategies are executed in the most persuasive, breakthrough and effective way.
  • Lead, mentor and develop a high-performing team, including 2 lifecycle marketing managers and a specialist agency, fostering a culture of innovation, collaboration and accountability.
  • Monitor competitive lifecycle programs, including analysis and action-planning.
  • Stay current with consumer and industry trends, emerging technologies and new marketing tactics to ensure our lifecycle marketing remains in tune with our evolving consumer and reflects the latest best practices.
  • Adeptly manage multiple workflows and prioritize projects across teams.
  • Bachelor's degree required.
  • 8-10+ years' experience in lifecycle marketing, driving growth for national consumer brands.
  • Deep expertise in Hubspot and enterprise CRM and how to use them to execute and continuously optimize results.
  • Proven experience in advanced analytics and reporting, including building automated dashboards (like Tableau, Power BI, Google Data Studio, etc).
  • Demonstrated expertise in user personalization and behavioral segmentation, with a track record of using data to create dynamic, one-to-one customer journeys.
  • A strong understanding of the entire marketing technology ecosystem, with direct experience in implementing and leveraging platforms beyond basic email service providers (ESPs).
  • Familiarity with marketing automation best practices and a history of using technology to streamline workflows and scale lifecycle programs.
  • An inspirational leader skilled in leading teams, securing cross-functional support and motivating others to achieve what no one thought possible.
  • Demonstrated ability to identify differentiating strategies that fuel overall company and product sales.
  • A beautiful writer, adept editor and persuasive speaker.
  • Must be a curious thinker who loves problem solving: asking questions, digging deeper, and getting to the why.
  • Drives innovation and makes decisions based on deep understanding of the data.
  • Deep knowledge of lifecycle marketing analytics and testing methodologies.
  • Familiarity with email and SMS compliance regulations (e.g., CAN-SPAM, GDPR).
  • Strong sense of ownership, urgency and drive.
  • A positive, 'what's possible' thinker who thrives in a fast-paced, dynamic environment.
  • Flexible and generous paid time off
  • Competitive medical, dental, vision and life insurance
  • 401(k) employer matching program
  • Parental leave
  • Wellness resources
  • Charitable matching program
  • Hybrid work
  • On-site workout facilities (Leawood, Gilbert, Burlington)
  • Community outreach groups
  • Tuition reimbursement
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