Director, Lifecycle & E-Commerce

Ivim Services LLC

118d • $135,000 - $160,000

About The Position

The Director, Lifecycle & E-Commerce will lead Ivim Health’s lifecycle marketing, CRM, and e-commerce strategies to optimize customer engagement, conversion, and retention across every stage of the patient journey. This leader will be responsible for architecting automated, data-driven programs that drive growth and lifetime value through email, SMS, CRM, web, and digital storefronts. This role combines deep technical fluency with creative problem-solving to enhance acquisition performance, retention, and reactivation. The ideal candidate has experience in DTC health or wellness e-commerce, understands the nuances of regulated marketing environments, and thrives in fast-paced, cross-functional collaboration between growth, brand, and product teams. This is a high-impact leadership position-perfect for a strategic operator who can translate insights into measurable revenue growth and patient loyalty.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle, retention, CRM, or e-commerce marketing
• 5+ years of leadership experience in DTC, health, wellness, or subscription-based environments
• Proven success designing and executing multi-channel lifecycle programs that deliver measurable revenue growth
• Proficiency in CRM and marketing automation platforms (e.g., Klaviyo, Iterable, Braze, HubSpot)
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (Google Analytics, Metabase, Looker)
• Understanding of customer segmentation, attribution modeling, and CRO best practices
• Comfortable leveraging data visualization and BI tools for performance insights

Nice To Haves

• Strategic thinker with strong analytical and creative problem-solving skills
• Excellent leadership, communication, and collaboration abilities
• Skilled at balancing short-term results with long-term growth strategy
• Adaptable, curious, and energized by innovation and iteration

Responsibilities

• Own the end-to-end lifecycle marketing strategy—from acquisition through retention and win-back across email, SMS, and in-app channels.
• Design and implement automated journeys that increase conversion rates, LTV, and engagement at every touchpoint.
• Partner with Data, Product, and Growth teams to segment audiences, personalize messaging, and test new lifecycle opportunities.
• Build a roadmap for continuous CRM improvement, including integrations, data hygiene, and optimization of campaign workflows.
• Lead Ivim Health’s e-commerce performance strategy, including site funnel optimization, merchandising, cross-sell/upsell strategy, and checkout flow.
• Collaborate with Product and UX to improve conversion rate optimization (CRO) through A/B testing, personalization, and friction-free design.
• Manage digital storefront experience and ensure seamless patient journeys from awareness through purchase and post-purchase engagement.
• Develop and execute retention and re-engagement programs that deepen loyalty and reduce churn.
• Create feedback loops and satisfaction tracking to inform retention tactics and product improvements.
• Partner with clinical, brand, and patient experience teams to ensure retention messaging reflects Ivim’s values and patient-first approach.
• Define and monitor key performance metrics across CRM, lifecycle, and e-commerce programs (LTV, CAC, retention rate, conversion rate, churn).
• Build dashboards and regular performance reporting for the CMO and executive team.
• Translate data insights into actionable strategies to drive growth and ROI.
• Work closely with Paid Media, Brand, and Product to ensure unified customer experiences across channels.
• Align lifecycle and e-commerce campaigns with company-wide initiatives, product launches, and seasonal marketing moments.
• Partner with Engineering to ensure marketing technology infrastructure supports advanced automation and personalization.
• Lead, mentor, and grow a high-performing lifecycle and e-commerce marketing team.
• Foster a culture of experimentation, learning, and continuous improvement.
• Set clear KPIs, accountability structures, and development plans to drive excellence.

Benefits

• Competitive pay that reflects your experience and the impact you bring
• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) with employer match to support your long-term financial goals
• Generous PTO and a flexible remote work environment that supports work-life balance
• Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees