Director, Licensing & Retail - HBO & Max

Home Box OfficeNew York, NY
293d$145,250 - $269,750

About The Position

The Director of Licensing & Retail for HBO and Max oversees a team that amplifies and extends fandom of HBO and Max original programming through licensing and merchandising opportunities on the HBO Shop and with third-party brands and retailers around the world. The Director is responsible for licensed merchandising opportunities, focusing on initiatives and offerings designed to address, execute, and amplify marketing priorities across HBO Original programming and select Max Original programming. Reporting to the EVP, Originals & Multicultural Marketing, the Director will be responsible for overarching product strategy development for licensed merchandise into brick-and-mortar retailers as well as online commerce retailers, including the HBO Shop.

Requirements

  • Minimum of 10 years of experience in consumer products, licensing, and retail, preferably in entertainment.
  • Proven track record of developing and executing licensing strategies that increase brand visibility and revenue.
  • Strong relationships with global licensees and a deep understanding of the retail landscape.
  • Experience in negotiating and managing contracts with licensors and retail partners.
  • Strong communication and collaboration skills with colleagues and clients.
  • Experience overseeing e-commerce platforms, particularly in curating product assortments.
  • Strong analytical and problem-solving skills.
  • Ability to manage all aspects of product approvals across multiple stakeholders.
  • Masterful at working in a highly matrixed environment with multiple stakeholders.
  • Creative thinker with the ability to identify and pursue growth opportunities.

Nice To Haves

  • A sincere passion for streaming entertainment, television, movies, and storytelling.
  • Keeps a pulse on the latest entertainment headlines and culture.

Responsibilities

  • Oversight and management of the HBO e-commerce store (HBO Shop) as a centerpiece platform for licensed consumer product offerings.
  • Curating product assortment for HBO IP on the HBO Shop from concept to completion to align with programming schedules and content priorities.
  • Overseeing the relationship with the third-party partner, Snow Commerce, managing contractual needs and budgetary priorities.
  • Driving creative direction with Snow Commerce specific to each IP to deliver a quality fan experience.
  • Managing all required approvals related to the HBO Shop across key stakeholders.
  • Identifying growth and expansion opportunities for the HBO Shop with innovative product offerings.
  • Developing custom programs and activations of consumer products initiatives for marketing and talent-relations focused projects.
  • Assessing and conducting outbound pitches and managing product opportunities for third-party licensing.
  • Managing and tracking all royalty reports and working closely with Finance.
  • Managing and executing HBO and Max soundtrack projects.
  • Working with internal Design team to develop creative assets for use on products.

Benefits

  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation
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