Director, International Retail Marketing & Visual Merchandising
About The Position
The Director of International Retail Marketing and Visual Merchandising will be responsible for developing and implementing innovative marketing strategies and visual merchandising concepts to enhance the customer experience and drive sales in our international retail stores. This role requires a creative visionary with a strong understanding of global retail trends, consumer behavior, and brand management. The candidate must have a complete understanding of all product categories, store standards, and provide the stores and field management with clear informative visual standards, direction, and guidelines.
Requirements
- Strong leadership and management experience.
- Excellent attention to detail, follow-up, and organizational skills.
- Excellent communicator and influencer.
- Strong flexibility, urgency, and adaptability skills.
- Strives for creativity and innovation.
- Looks to continually improve on past performance
- Develop new and improved ways to increase store traffic.
- Creative thinker with superior design sense.
- Understand advertising vehicles and how messaging and imagery should be adapted to the medium.
- Ability to thrive in a fast-paced retail environment and have flexibility to change direction quickly.
- Must be able to analyze data, provide insights, and make recommendations.
- Ability to problem solve.
- Finds solutions to complex problems.
- Ability to travel (10% - 20% of time)
- 8+ years' experience in Visual Merchandising/ Presentation for a retail company.
- Proficiency in Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, and any other creative/design software.
Responsibilities
- Develop and execute a cohesive retail marketing strategy aligned with the company’s overall brand vision and business objectives.
- Communicate regularly with Field leadership and provide visual presentation feedback and direction for high profile store location.
- Initiate seasonal product display/presentation to support high business peaks of the year: BTS, Holiday and Spring.
- Collaborate with international retail and franchise teams to ensure visual execution and consistency.
- Build strong partnerships and communication with key cross functional teams and collaborate with product teams across the company.
- Manage the graphics update process.
- Collaborate with the Corporate Graphics and Marketing Team to ensure branding is current and aligned with product initiatives.
- Work with external vendors.
- Negotiate the best prices for in-store display fixtures.
- Support new store openings by reviewing and approving product flow and graphic maps.
- Develop and maintain visual presentation standards guides/videos.
- Manage quarterly visual calendars and ensure deadlines are met.
- Stay on top of retail trends in the industry, frequently visit other big box/wholesale retailers, document promotions and campaigns competitors are running.
- Partner closely with the Digital team to align campaigns and initiatives to provide a better omni-channel experience for our customers
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
