Director, International Marketing, Tentpole Strategy | Irvine, CA
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About The Position
As the Director, International Marketing, Tentpole Strategy, you will serve as a strategic partner to the VP, International Marketing, playing a key role in developing an international marketing framework that drives long-term growth, enhances brand equity, and ensures global resonance across Blizzard Titles. You will shape our overall marketing vision and tailor strategies to the unique needs of each region, delivering measurable results. This role focuses on overseeing the alignment of international marketing efforts around key marketing moments and franchise tentpole events, ensuring they are culturally attuned, innovative, and seamlessly executed across regions. Leveraging deep local insights, you will identify growth opportunities and design region-specific strategies that elevate global campaigns. As a thought leader, you will collaborate closely with our international teams and regional marketing leaders to optimize campaign launches, drive innovation, and set the standard for strategic excellence while fostering regional adaptability.
