MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients. MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness. OUR PURPOSE + VALUES: MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through: Partnership Enablement Accountability Connectivity Education Be a flexible, cross-functional contributor on our team, working alongside Engineering, Project Management, and Research to tackle a wide range of client and internal initiatives. You'll wear multiple hats - from survey programming and business analysis to light data science and thought leadership - and help us build smarter, more efficient ways of working. Adopt and contribute to our team's Azure DevOps process for source control and Agile project management. Apply git best practices and help improve our workflows and tooling. Collaborate with engineers, analysts, and project managers to scope and deliver solutions. For example, help write and program a custom survey, assist in building internal tools, and coordinate with stakeholders to ensure smooth execution and delivery. Support research design and analytics by applying foundational statistical thinking - including data cleaning, exploratory analysis, and basic modeling - to answer client questions and guide decision-making. Be able to communicate at an appropriate technical level to match the audience. Translate data into clear, actionable insights and communicate findings to technical and non-technical audiences. Experiment with new tools, processes, and ideas to improve software efficiency and team productivity. Learn third-party survey tools and gain proficiency with advanced survey logic programming to build custom consumer surveys. Contribute to thought leadership and internal R&D projects, and assist the team with ad hoc requests as needed. Be willing and eager to jump in and help fix any problem or task.
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Job Type
Full-time
Career Level
Director
Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees