Director, Integrated Marketing (Omni-Channel)

SAMYANG AMERICA INC-posted 2 months ago

$140,000 - $170,000/Yr

Full-time • Senior

Brea, CA

1,001-5,000 employees

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The Director, Integrated Marketing (Omni-Channel) will report to VP Marketing, New Ventures of Samyang America and will be responsible for driving the growth and awareness of the New Venture portfolio across various channels, including retail, Amazon & online. As the Director Growth Marketing, you will lead online marketing efforts, collaborate with cross-functional teams, and work relentlessly to build a growth engine that aligns business goals.

Develop and implement a comprehensive e-commerce strategy to drive sales, optimize awareness, consideration and conversion
Lead a team of 3+ marketers and agency partners
Lead Shopper Marketing and Retail Media strategy and implementation
Drive Marketing activation, Sampling and Partnership efforts to drive trial and awareness for the portfolio of brands
Oversee and optimize our presence on Amazon, Walmart.com, Target.com, Tiktok Shop, Instacart and other platforms ensuring best in-class content, promotions, and advertising effectiveness
Execute and analyze performance marketing campaigns (Amazon Ads, Google Shopping, paid social, etc.) to enhance traffic, conversion, and retention
Work with cross-functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story-telling
Track, analyze, and report on key KPIs such as CAC, ROAS, LTV, conversion rates, and sales performance across all e-commerce channels, making data-backed recommendations
Build relationships with influencers expanding the brands presence across multiple platforms (TikTok, Instagram, Facebook)
Improve customer journey touchpoints to increase engagement and retention
Partner with Operations and Supply Chain teams to ensure inventory availability, demand planning, and efficient fulfillment for all e-commerce platforms
Stay ahead of e-commerce trends, emerging technologies, and competitor activity to drive innovation and maintain a competitive edge

10 years of experience in e-commerce, performance marketing and integrated marketing campaigns
3-years experience with Shopper Marketing and retail media
Experience in a combination of established CPG and start-up/ entrepreneurial environments
Experience in CPG Food preferred
Experience managing a team of at least 3
Proven experience leading an integrated agency team
Proven expertise in e-commerce and Amazon-specific sales channels
Deep understanding of digital marketing channels, tools, and strategies—particularly performance marketing on platforms like TikTok, Meta, Amazon, and others, including hand-on experience
Strong analytical skills with the ability to interpret data and make actionable recommendations
Experience with analytics tools like Google Analytics and e-commerce platform, shopify or similar
Experience with customer acquisition, retention, and loyalty strategies
Bachelor’s degree. MBA preferred

Base salary between $140,000.00 and $170,000.00 per year
Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match

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Director, Integrated Marketing (Omni-Channel)

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