Director, Integrated Insights & Strategy (IIS), I&I Pre-Launch

Pfizer • New York, NY

3d • Hybrid

About The Position

Pfizer is seeking a Director of Integrated Insights & Strategy (IIS) that will lead strategic thought partnership to US and Global brand leads of a pre-launch high-value asset. Reporting to the IIS Therapeutic Team Lead, this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. You will be part of the Global Commercial Analytics (GCA) organization harnessing insights from multiple sources, leading day-to-day problem solving, team management, and business partner management. You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while being an indispensable thought partner, influencing senior brand VPs and ensuring the highest quality work. The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations. They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success. As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization. Commercial Brand Strategy •Act as strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics and investment decisions. •Develop and lead regular patient journey-based business reviews tied to budgetary goals to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization. •Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership. •Lead identification of information needs and development of research and data analysis plans. Promotional Strategy and Execution Insights •Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign. •Recommend campaign improvement and corrective actions. •Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights. •Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions. •Play a key role in advancing the vision for the future direction of brand activities. Forecasting / Operating Plan Support •In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans. •Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues. •Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues. •Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership. •Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business. Collaboration with Other Analytics Teams •Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media. •Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform. •Alignment with other analytic teams to ensure cohesive activities with our stakeholders. •Partner with other analytic functions to advance the use of novel data sources including RWD. Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Requirements

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
• 8+ years in consulting, finance or market analytics
• 5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (>$1B)
• Definedinvolvement in helping frame, design & execute solutions for challenging business situations
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
• Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
• Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
• Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
• Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
• Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
• Ability to communicate complex ideas effectively – both verbally and in writing

Responsibilities

• Act as strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics and investment decisions.
• Develop and lead regular patient journey-based business reviews tied to budgetary goals to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization.
• Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
• Lead identification of information needs and development of research and data analysis plans.
• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
• Recommend campaign improvement and corrective actions.
• Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
• Play a key role in advancing the vision for the future direction of brand activities.
• In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
• Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues.
• Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.
• Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
• Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
• Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media.
• Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
• Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
• Partner with other analytic functions to advance the use of novel data sources including RWD.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees