Director, Insights – Qualitative, Gaming & Entertainment

Material • Los Angeles, CA

121d • $100,000 - $125,000

About The Position

As a Director, you will be responsible for leading and the successful delivery of multiple research and insights engagements at a time—both in the gaming and entertainment category as well as across other industries. You will act as a thought partner to our junior to senior-level clients, crafting insights and developing actionable and provocative recommendations, while maintaining trusted relationships and unlocking organic growth through ongoing relationships and repeat clients. You’ll liaise with internal Client Partners to support account planning and growth. We’re looking for someone who brings both professional knowledge of gaming and entertainment, as well as a personal passion for the space. If you’re excited to tell us about the last video game you played, have thoughts on the future of the metaverse, or a strong opinion on the latest generation console wars—and also have experience translating insights across categories like financial services, technology, consumer goods, or healthcare—this could be the right fit. Specific research design and delivery responsibilities include—but are not limited to—methodology recommendations and engagement design, discussion + activity guide development, online + face-to-face moderation, mentoring and developing others, managing internal project members, financial project management, notetaking, developing client-ready deliverables (slides, video outputs, microsites), and overall account/project management. You’ll be expected to apply critical thinking for roadblock escalation, offer guidance to problem-solve challenges, and collaborate with internal cross-functional teams (e.g., Qual Insight Ops, Insight Design, Behavioral Sciences, Quant practice) in support of executing the highest-quality work. Insights reporting responsibilities include translating data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations for gaming clients and beyond. Team & client management responsibilities include establishing, supporting, and building thriving relationships with junior- to senior-level Insights, Marketing, and other cross-functional client stakeholders. You will also mentor, coach, and delegate appropriate work to Associates, Sr. Associates, and Associate Directors, sharing responsibility for their growth, development, and training roadmaps. Skills required for success include critical and strategic thinking, project management, client relationship development, and problem-solving oriented around solutions and a point of view. Ability to learn and adapt to cutting-edge technologies to drive efficiency. Leadership presence through influence and peer relationships. Issue de-escalation and solutioning when needed.

Requirements

• Minimum of 7 years of experience in market research.
• Proven track record of managing multiple end-to-end research projects.
• Strong expertise in qualitative methodologies such as focus groups and ethnographies.
• Experience applying qualitative research to various objectives.
• Prior experience managing and leading others as a people manager is a plus.
• Professional experience and personal interest in gaming/video games and entertainment.
• Excellent communication and presentation skills.
• Proficiency in market research software and tools, and Microsoft/Google Suites.

Nice To Haves

• Master’s degree in a relevant field.
• Understanding of quantitative research.
• Ability to integrate quantitative insights into qualitative findings.
• Demonstrated ability to influence organic client account growth.

Responsibilities

• Lead and deliver multiple research and insights engagements in gaming and entertainment.
• Act as a thought partner to clients, crafting insights and developing actionable recommendations.
• Liaise with internal Client Partners to support account planning and growth.
• Design research methodologies and engagement strategies.
• Develop discussion and activity guides.
• Moderate online and face-to-face sessions.
• Mentor and develop junior team members.
• Manage internal project members and financial project management.
• Create client-ready deliverables including slides and video outputs.
• Translate data into learnings and comprehensive narratives.
• Build and maintain relationships with client stakeholders.

Benefits

• Competitive salary range of $100,000.00-125,000.00.
• Inclusive company culture.
• Opportunities for professional development.
• Work with best-of-class brands worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees