Director, Insights, NBA
About The Position
The Director of NBA Insights provides strategic leadership and vision for the NBA 2K franchise’s global research initiatives. This role is responsible for developing the infrastructure and narratives that support a player-first approach across the organization. It scales outstanding insight tools, deepens understanding of the Total Addressable Market (TAM), and ensures player-centric data informs franchise strategy and global marketing resonance. Come join a growing team and org within 2K! This role is required to come onsite 3 days a week in our Novato, CA HQ location.
Requirements
- Strategic Vision: Ability to architect a long-term technical and narrative insights roadmap.
- Executive Presence: Proven experience influencing senior leadership through high-impact storytelling.
- Internal Partnership: Skill in building collaborative bridges between Research, Data Science, and Business Unit stakeholders.
- 8-10 years of experience in insights, analytics, or consulting, with extensive experience in the video game or sports industry.
- Mastery of managing significant functional budgets and leading multi-level management teams.
- Proven track record of scaling insights infrastructure and driving player-first cultural change.
Nice To Haves
- You have an active interest in sports and/or gaming.
Responsibilities
- Strategic Insight Tools: Identifies, develops, and scales industry-leading insight tools through vendor prioritization and in-house development in partnership with the internal Data Science and Experimentation team.
- Foundational Player Knowledge: Coordinates deep-dive research to broaden the organization's understanding of current players and the Total Addressable Market (TAM) to identify new growth opportunities.
- Integrated Storytelling: Uses advanced insight tools and player knowledge to advise, influence, and champion a player-first approach across Marketing, Commercial, and Product business unit initiatives.
- Executive Partnership: Collaborates with senior leadership and VP-level stakeholders to ensure player insights are integrated into the 1–3 year franchise roadmap.
- Team Leadership: Directs the global NBA Insights team, encouraging a culture of technical excellence and overseeing the career development of management-level reports.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
