Director - Insights and Advisory, Consumerism

AVIA•Chicago, IL

14d•$140,000 - $190,000

About The Position

The Director, Consumerism is a leader in the Center for Consumerism where we support the development of growth and consumer engagement strategies for health systems and other industry participants. The Director will lead multiple engagements with clients and oversee a significant research agenda and develop insights with the team to establish a leading point of view on how health systems can drive growth and improve patient/consumer experience. This position will be a key manager of the Center for Consumerism operations and resource management to support successful delivery of our work. So Who is AVIA? AVIAns – yes, that’s what we call ourselves – are curious people. That’s how we built a wealth of knowledge around digital transformation. We talk to all of our 60+ health systems and hundreds of digital health companies each month and we ask questions. We embed ourselves in the work. We ask more questions. Then we bring all of that intel to our partners to accelerate learning and meaningful action for you. Health systems that embrace digital as a key to transform their clinical, operational, and consumer-facing strategies stand to benefit from $400M in annual value versus those who stick with the status quo. AVIA advances digital transformation in healthcare through leading market intelligence, performance analytics, and advisory services that accelerate the operational, clinical, and consumer strategies deployed at health systems. With a national network of 60 health systems - comprising 500 hospitals - relationships with thousands of digital health companies, and more than a decade of digital health experience, AVIA de-risks, accelerates, and reduces the cost of digital transformation. Our health system membership help the health system leaders manage the steps of a holistic process of digital transformation through: Stakeholder engagement and change readiness Enterprise digital strategies and a strategic plan Clear governance and operating models An actionable roadmap AVIA Marketplace is where health systems select tech. On this platform, health systems can review and shortlist solutions that will help drive their enterprise strategies. Through AVIA Marketplace, we work with digital health companies to ensure they are meeting the needs of, and reaching, health systems that need their solutions. We are collaborative. Across AVIA and with our network of health systems, digital health companies, and industry partners, we are constantly connecting people. Want to know another health system leader who recently built a command center? Let us introduce you. Are you wondering how you should be thinking about Virtual Nursing or Generative AI? You aren’t the only one; we built Forums so our health system partners can get the value of the experts and peers in our network. We are committed to driving healthcare transformation. With deep experience within health systems and digital health companies, as well as backgrounds in health equity, care transformation, operations, and consumerism, we believe digital as the key enabler to health systems’ success in the future. AVIA is committed to infusing Diversity, Equity, Inclusion, and Belonging (DEIB) into our culture and our work. AVIA’s vision is to relentlessly build a more diverse, inclusive, and equitable community leading the country's digital healthcare transformation.

Requirements

Bachelor’s degree, Master’s preferred, in a discipline related to business and/or healthcare (e.g., MBA, MPH, MHA) from a high-quality program - focus in areas such as technology or innovation a plus
10+ years (total work experience), in positions of increasing responsibility and impact
5+ years of experience in consulting (or similar role), including engagement management, managing teams and projects, expertise in resource staffing to project work
At least 3 years of cumulative experience in digital solutions for healthcare
You are conversant with broad trends in healthcare consumerism, key use cases for health systems, working knowledge of key digital players in the space.
Have worked in designing, planning or implementing consumer digital roadmap and solutions such as online scheduling, CRM, health apps, virtual visits, etc.
You have knowledge of the current healthcare market with direct experience addressing health system challenges, particularly in digital health.
Deep working knowledge of fee for service and risk-based business models for health systems
Experience working in marketing, consumer/patient experience, digital strategy within a health system or consulting firm
Experience supporting c-suite executives make decisions and obtain budget and resources
History of conducting deep research and documenting findings, creating insights
Experience in process improvement
Stellar analytical and critical thinking skills; you know how to break complex problems down into component parts, prioritize their value, and deliver concise, actionable products
Demonstrated success managing multiple clients and projects concurrently, being efficient with your time, communicating to matrixed teams, accurately interpreting client’s needs, and supporting re-purposable standard work
You prioritize action over risk-aversion, MVP over perfection, and results over activity. You find ambiguity full of possibilities and it triggers a response to create, solve, own, guide, drive and stretch yourself and others
You possess excellent written/verbal communication; you are persuasive, motivating, and clear; your active listening skills set you apart
You have a good attitude and leadership in fast paced and dynamic, client facing environment (e.g. turning around deliverables in short notice, iterating with clients based on feedback from multiple stakeholders etc. )
You take 100% accountability for your work, behavior, and how you show up to others
You can travel up to 30%

Nice To Haves

Experience running technology selection process highly preferred

Responsibilities

Demonstrating thought leadership and subject matter expertise in digital consumerism, consumer access, growth strategies, loyalty programs, virtual health and digital consumer experience
Creating a compelling point of view and clear direction for AVIA Members and the industry
Developing a strong internal and external SME network to serve as credible foundation and critical reviewers of AVIA’s work
Managing the work of the consumerism team including making staffing assignment, managing utilization of resources, project planning, forecasting ot work
Scoping projects for clients and developing resource plans for project delivery
Volunteering and engaging your skills across the organization, jumping in and leading projects outside of your formal role to support timely business needs and expand your own skill set
Working in ambiguous and fast paced environments
Supporting and executing multiple engagements concurrently across several health systems and/or digital solution companies through an organized process leveraging strong analytics and project execution
Applying broad understanding cultivated through sophisticated project work within healthcare industry and relevant market trends to specific trends and challenges (developing one/multiple “major(s)”) at AVIA
Managing and executing multiple bodies of work across both your “major” area of expertise and areas aligned to your broader skill set
Building enduring relationships with Member stakeholders and solution companies
Participating in business development activities and pitches with prospects to provide subject matter expertise and support in scoping work