Director, Influencer Strategy

About the position

MLB is looking for a seasoned expert to bring leadership and guidance to our rapidly expanding creator and influencer work. You will lead a team dedicated to growing baseball through always-on and event-based creator and influencer partnerships. Reporting into the Vice President, Social Media & Innovation, you will join a cross-functional department with a mission to help new fans fall in love with baseball, and give existing fans more reasons to talk about the game. Creators and influencers are a central pillar of this mission, and you will help chart the course as we expand and strengthen the work we are doing in this space.

Responsibilities

• Lead influencer & creator strategy, inclusive of macro goals, talent mix, always-on approach, and event activation
• Represent influencer & creator work as part of a cross-functional leadership team that includes social, comms, analytics, and event leads
• Lead our influencer and creator team, providing both strategic oversight and career development for junior team members
• Serve as a thought leader on influencer/ creator trends, with a lens for how those trends can inform our broader social and content strategy
• Lead identification, outreach, and contract negotiations with new partners from different verticals
• Oversee influencer/ creator budgets
• Oversee the full lifecycle of campaigns and event activations - brainstorming, partner briefing, execution, and measurement/ analysis
• Manage day-to-day influencer & creator workstreams

Requirements

• 8+ years of experience in an influencer marketing, creator marketing, or equivalent social strategy role
• A passion for the influencer and the creator space, with a vision for how these partners can help grow a brand
• Excellent communication skills, including the ability to communicate the impact of creator/ influencer work to senior audiences
• A team player able to partner with different disciplines
• Excellent project management skills, organization, and time management skills
• Strong knowledge of social platform trends, influencer trends, and performance measurement
• A love of baseball and a perspective on what makes the game special
• A proactive mentality with a bias for action
• Experience leading a multi-level team a plus
• Agency experience a plus

Benefits

• 100% Employer Paid Medical/Dental/Vision Premiums
• Company Contributed 401K Plan
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance