Director, Influencer Marketing

SEGA OF AMERICA INC•Irvine, CA

1d•$156,000 - $205,000•Hybrid

About The Position

The Director, Influencer Marketing, will provide strategic leadership in fostering relationships with creators, influencers, and social media platforms to empower them to build, publish, operate, grow, and monetize their experiences through our content and services. The role operates at the intersection of games, creator ecosystems, platform infrastructure, community, and innovation, driving impactful initiatives to elevate our brand, expand product capabilities, and deliver measurable outcomes. This position focuses on fostering long-term partnerships, refining content strategies, and driving innovative product initiatives while addressing platform growth and optimization challenges, including trust & safety, community development, and digital economies.

Requirements

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Typically has 10+ years of experience with 5+ years of management experience in influencer engagement, creator partnerships, product management, or platform strategy, with a proven record of driving impactful campaigns.
Experience operating live platforms with user-generated content, communities, or creator ecosystems, including considerations for moderation, reliability, performance, and trust & safety.
Experience with digital economies, marketplaces, or monetized ecosystems where pricing, incentives, and supply dynamics influence user behavior.
Experience building developer or creator platforms, including tools, APIs, SDKs, or systems designed for creators or developers.
Experience working in video games, entertainment, consumer brands, creator platforms and/or advertising / talent agencies.
Skills Exceptional interpersonal and communication skills to build trust-based relationships externally and internally.
Strong budget management abilities, including forecasting & resource allocation.
A team-oriented mindset with a passion for mentoring, collaborative problem-solving, and improving workflows across company stakeholders.
Analytical proficiency using both qualitative (e.g., player and creator feedback) and quantitative inputs (e.g., campaign metrics, market analysis) to guide decision-making and prioritize product initiatives.
Key Competencies Strategic thinking with the ability to balance immediate execution and long-term ecosystem development.
Leadership and mentorship capabilities to inspire and guide both direct reports and internal collaborators.
Creative problem-solving with a data-driven focus on delivering measurable results and business impact.
Flexibility and adaptability to work seamlessly across global creator ecosystems, platforms, and gaming environments.

Responsibilities

Strategic Leadership Drive strategic initiatives that empower creators to build, publish, operate, grow, and monetize their experiences using innovative tools and services.
Operate at the intersection of games, creator ecosystems, platform infrastructure, community, and innovation, ensuring alignment across these domains.
Develop and implement an influencer and creator engagement strategy aligned with our portfolio of IPs, business objectives and market trends.
Creator Campaign Ownership and Innovation Manage initiatives from concept through launch and iteration, including opportunity definition, prioritization, requirements gathering, launch planning, and post-launch analysis.
Utilize qualitative and quantitative inputs — including player and creator feedback, analytics, and market analysis — to inform prioritization and product decisions.
Identify opportunities and challenges across the creator ecosystem, including creation tools, publishing, moderation, discovery, operations, and monetization.
Improve existing platform and commerce capabilities while exploring new services, business models, and growth opportunities for the Creator ecosystem.
Social Media Platform Management Build and maintain relationships with key contacts at social media platform partners (e.g., Instagram, TikTok, YouTube, Meta, Twitch).
Collaborate with platform representatives to stay informed about their best practices, new product offerings, and evolving processes.
Ensure alignment between the company’s content strategy and new platform capabilities to maximize campaign effectiveness and platform growth.
Partnership Development Identify and forge partnerships with top-tier creators and influencers, along with agency partners, across diverse platforms, focusing on authenticity and alignment with our IPs.
Evaluate and negotiate collaboration terms, contracts, and budgets to optimize ROI while adhering to compliance and organizational priorities.
Cultivate long-term relationships with creators to foster trust, continued collaboration, and mutual growth.
Campaign and Ecosystem Oversight Lead large-scale creator and influencer marketing campaigns, including strategic planning, real-time execution, and performance analysis.
Facilitate collaboration between creators and internal teams to produce impactful content that drives engagement, revenue, and brand affinity.
Monitor and refine tools, workflows, and processes for campaign management to improve operational efficiency.
Team Leadership and Education Mentor and enable the professional development of the influencer engagement team, fostering a high-performing and collaborative environment.
Work as a team player, educator, and facilitator with marketing, community, communications and studio developers to drive understanding and engagement within the creator ecosystem.
Provide platform and influencer marketing expertise to stakeholders across the company, reinforcing alignment and synergy across initiatives.
Analytics and Reporting Establish and track KPIs such as reach, engagement, conversion rates, customer acquisition cost (CAC), and creator ecosystem growth metrics.
Leverage data, feedback, and insights to optimize strategies, refine product offerings, and enhance campaign performance.
Prepare data-driven reports and presentations to summarize campaign performance, platform growth, and ROI for executive stakeholders.
Other responsibilities are performed as assigned or needed.