Director, Industrial Sales

Relay • Raleigh, NC

45d • Onsite

About The Position

Relay is a cloud-based technology platform that helps frontline teams improve communications, increase employee safety, and improve their productivity. Relay helps frontline teams digitally transform their operations with the modern tools which supports actionable real-time data needed to track performance and improve their operations. Software has not yet transformed the frontline world, and we're on a mission to change that.We are empowering frontline teams in heavy industry and manufacturing, but also in hospitality, casinos, healthcare, education, and logistics. We are looking for builders who don't just want a job, but want to be part of a mission: to build technology that finally empowers the 80% of the global workforce that doesn't sit at a desk.
If you believe in that mission, your work starts here.
Our team continues to grow to meet the needs of this massive opportunity, and we are hiring for a Director, Industrial Sales to join and build our growing Sales team in our Raleigh HQ.
The Director of Industrial Sales is a pivotal leadership role responsible for owning the revenue acquisition and expansion targets within our industrial market segment, working in close partnership with the Director of Industrial Market Strategy. This highly collaborative position involves leading and scaling the industrial sales team, developing and executing effective sales strategies, and ensuring consistent achievement of revenue goals. Reporting to the VP of Sales, this role will be the primary driver of our success in the industrial sector. You will work in a cross functional environment, collaborating closely with Marketing, Product, and Customer Success leaders to capitalize on market opportunities and achieve our ambitious growth objectives in the industrial sector.

Requirements

• Proven Sales Leadership Experience: A minimum of 5+ years of successful enterprise sales experience, with a strong track record of exceeding sales targets as an IC and progressive leadership experience leading top selling enterprise reps.
• Industrial/Manufacturing Vertical Expertise: Demonstrated success selling SaaS tech and/or IoT into the Industrial sector (e.g., manufacturing, energy, warehousing, etc.) is a must have for this role
• Software Sales Acumen: Experience selling software solutions to enterprise clients is strongly preferred.
• Executive Presence: Ability to confidently and effectively communicate with C-level executives and senior management within large Industrial organizations.
• Solution Selling Skills: Proven ability to understand complex business challenges and articulate the value of technology solutions in addressing those challenges.
• Strong Negotiation and Closing Skills: Excellent negotiation, presentation, and closing skills with a proven ability to navigate complex enterprise deals.
• Technical Aptitude: A strong understanding of technology and the ability to learn and articulate the technical aspects of our solutions.
• Excellent Communication and Interpersonal Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Bachelor's Degree: A Bachelor's degree in a related field (Business, Engineering, etc.) is preferred.
• Travel: Willingness to travel as needed within the assigned territory.

Responsibilities

• Own and be accountable for the revenue targets for the industrial mid-market and enterprise sales teams.
• Develop and implement sales strategies and tactics to consistently achieve and exceed assigned revenue goals.
• Accurately forecast sales performance and proactively identify and mitigate risks to revenue attainment.
• Translate the overarching industrial market strategy, developed in partnership with the Director of Industrial Market Strategy, into actionable sales plans and initiatives.
• Develop and refine sales processes, methodologies, and playbooks tailored to the specific needs and nuances of the industrial market.
• Lead the effort in defining ideal customer profiles (ICPs) within the target industrial segments, in close collaboration with the Director of Industrial Market Strategy.
• Continuously evaluate and optimize sales strategies based on performance data, market feedback, and competitive dynamics.
• Recruit, hire, train, and mentor a high-performing team of industrial sales professionals (Account Executives, Sales Development Representatives, etc.).
• Set clear performance expectations, provide ongoing coaching and feedback, and conduct regular performance reviews.
• Foster a culture of accountability, collaboration, and continuous improvement within the industrial sales team.
• Ensure the sales team is proficient in articulating the company’s value proposition and how it uniquely addresses the needs of industrial customers, leveraging the market and product education provided by the Director of Industrial Market Strategy.
• Embody a player-coach mentality by actively participating in key sales cycles. While not carrying a personal quota, you'll ride shotgun with sales representatives, providing real-time coaching, strategic guidance, and hands-on support to help close the largest and most complex industrial deals. This includes assisting with deal strategy, negotiation, and executive-level customer engagement
• Lead the team in actively identifying, qualifying, and closing new business opportunities within the target industrial segments.
• Develop and execute strategies for expanding our footprint within existing industrial accounts, driving upsells and cross-sells in line with our flywheel selling strategies.
• Personally engage face-to-face with key strategic accounts and prospects to build strong relationships and drive significant deals.
• Work closely with the Director of Industrial Market Strategy to provide real-time feedback from the field, informing market understanding, strategy adjustments, and the identification of new opportunities.
• Collaborate with Marketing to ensure alignment on lead generation efforts, sales collateral development, and messaging that resonates with the industrial audience.
• Partner with Product Management to communicate customer needs and market trends, influencing the product roadmap to better serve the industrial market.
• Work with Customer Success to ensure smooth customer onboarding, adoption, and ongoing satisfaction, fostering long-term partnerships and identifying opportunities for expansion.
• Establish and track key sales metrics and KPIs to monitor performance and identify areas for improvement.
• Provide regular and accurate sales reports to the VP of Sales and other stakeholders.
• Analyze sales data to identify trends, opportunities, and challenges, and develop data-driven strategies to optimize sales effectiveness.

Benefits

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor led classes + locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees