Director, HHP MX Product Marketing

Samsung • Plano, TX

208d

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

Requirements

• Bachelor's Degree in related field (business, marketing, communications).
• 12+ years of relevant experience in strategic marketing or sales.
• Strategic thinking and problem-solving skills in a complex and fast-paced environment.
• Exceptional communication skills (both written and verbal) to effectively work with all stakeholders.

Nice To Haves

• Track record of leading integrated media and go-to-market for a complex product portfolio.
• Experience growing global brands, with a focus on technology, lifestyle, and entertainment industries.
• Ability to translate global frameworks into audience, positioning, messaging, and campaigns relevant for the US.
• Experience managing and developing high-performing teams.
• Strong analytical and data-driven decision-making skills.
• Ability to dissect large amounts of data into clear opportunities for marketing and business.
• A positive “all-hands-on-deck” attitude and willingness to get the job done.
• Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.
• Able to pivot strategically based on campaign & channel performance and evolving business needs.

Responsibilities

• Lead the marketing team for the Handheld Phone (HHP) portfolio.
• Develop audience strategy for the US, product positioning and consumer communications.
• Create integrated marketing plans, product launch strategies, and go-to-market planning.
• Execute and measure full-funnel marketing campaigns and programs towards annual and quarterly revenue targets.
• Own critical internal stakeholder relationships (Product Management, Finance, Retail, Ecomm) and collaborate with Carrier/Partner and external agency partners.
• Guide Insights team to develop data-driven strategies and recommendations for audience targeting, positioning, messaging, and go-to-market.
• Analyze brand health, user acquisition and retention, and campaign performance regularly.
• Translate global marketing playbooks into US-relevant marketing strategies and plans.
• Collaborate with Global Mobile Marketing stakeholders to support US-focused strategies.
• Lead audience strategies, positioning, messaging, communications strategy, and campaigns planning.
• Develop the strategy, annual calendar, and plans for mobile marketing across HHP.
• Work with cross-functional teams to build Marketing KPIs aligned to business and overall marketing goals.
• Lead tracking, analysis, and reporting.
• Develop go-to-market plans for all mobile product launches.
• Lead MX cross-portfolio initiatives and deliver innovative ways to create new sources of business growth.
• Lead and grow a team of product marketers, fostering a culture of respect, ownership, collaboration, and innovation.

What This Job Offers

• Job Type: Full-time
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree